- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Pinterest- The Next Big Thing
Posted on January 17th 2012
Pinterest is one of the newest and fastest growing social media networks out right now. Pinterest is a place to share pictures on "boards", organized places to store the photos that you "pin". Since it came out in 2009, Pinterest has been an invite only site, making it exclusive and generally spam free. Although it is invite only, you probably know someone who is already a member and willing to invite you in. According to a report by Experian, the site received over 11 million visits the week of December 17th, which is 40x more hits than just six months earlier.
What Makes Pinterest So Exciting and Different?
Have you ever looked through a magazine or a recipe book and saw something you would really like to try only to forget to tear out the page or copy the recipe? Pinterest makes it easy to take the things you see on the site and organize them into boards, which are like folders of your favorite pins. They have also made it easy to share the things that you like with others. If you like something a friend has posted, simply hover over it and click repin! That's it! It lets you choose with board you want to organize it into and change the comment with the picture if you prefer. You can create as many boards as you like. It is fully customizable to fit your own personal style. No more searching for that perfect smokey eye you saw that one time in that one magazine. Simply log on to your Pinterest account and look on your board!
How to Maximize Your Pinning
Because Pinterest allows you to sign up using Facebook or Twitter, it is easy to connect to people that you know who are already using Pinterest. Once you are following people, start checking out their boards! You can like, repin, or comment on anything anyone has posted. Commenting on peoples pins can open up a totally new conversation! See a recipe you like, but know how to make it better, leave a comment and see if anyone tries what you suggest! Like that outfit, but know of a belt that would make the outfit more complete? Throw a comment on it and see what others think! Don't forget to repin the things you like onto your boards so you can remember them in the future!
Using the Search Feature
Besides being able to pick from tons of categories that Pinterest gives you, you can also search for your favorite things. Just today I decided to do a search for bacon, and I was so glad that I did! I constantly do searches on graphic design to find new and exciting things that other people are creating! The possibilities are endless on what you can find!
If you love to look at great things on the internet and sharing the things that you love, Pinterest is for you! Just remember, Pinterest is generally untainted by spammers, and the Pinterest ccommunity would love to keep it that way!