Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Pinterest Outpacing LinkedIn - Is Social Media Going Exclusively Visual?
Posted on April 9th 2012
The war of visuals over actual networking is always running wild ravaging social media, but for those who enjoy engaging with visuals and sharing content rather than networking with each other, you’re not alone. In fact the open-networkers are joining you as Pinterest members have just surpassed LinkedIn members. There are more Pinterest pins out there than LinkedIn Groups. Pinterest is not even five years old. LinkedIn is a publicly traded company. What the hell is going on?
There are plenty of arguments for such a dramatic shift, but I’m going to go with shiny-new-toy syndrome. I doubt that it has anything to do with how revolutionary Pinterest has become or how unique it is to the other networks. Tumblr offers more on its blog platform than Pinterest does with its use of boards, but the ease of Pinterest can’t be argued. The fact that everyone can share anything with a simple click (and not even source their own content) is immeasurable. Does this mean we’re dumbing down social networking and making room for just an exponential content war? Where is the conversation going? Clearly, it’s going away from LinkedIn.
We’re curious to see how LinkedIn will respond to this data and if we’ll see anything from Pinterest in the near future. As Facebook has shown us with their Facebook Homepage Ads and their consistent changes to their interface, nothing is sacred, and Pinterest will most likely be chewed up and spit out adding new features and taking away old ones. Though visuals will remain a priority who knows where the loyal Pinterest members will be when their network is in disarray. Here’s hoping LinkedIn can step up to the plate and regain their momentum.