- Content Marketing
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the PlatformRise of Social Media in Ecommerce [INFOGRAPHIC]How eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Patient Opinion Leaders Are the New Healthcare InfluencersFive Online Community Types: Which One Does Yours Fit Into?Digital Communities: 5 Ways to Determine PurposeCelebrate Your Social Media Successes, but Don't Forget that Community Trust is the Key
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Pinterest Secret Boards unveiled: how can they be used?
Posted on November 14th 2012
By popular request, Pinterest has given accounts holders the ability to add up to three ‘secret’ boards at any one time. When you add a pin to a secret board, it won’t show up anywhere else on Pinterest—not in the category sections, Popular, Everything, anyone’s search results, your followers’ home feed, your own home feed, or even pins or activity pages on your profile. You can see the ‘secret boards’ at the bottom of your list of boards on your profile: you invite contributors as you would a public board – and they can recommend the board creator to invite others – but contributors can only be approved or removed by the creator.
Ideas for Pinterest secret boards
What could ‘Secret Boards’ be used for? Some obvious uses:
- Works in progress which you want to perfect before they’re made public. Great for brands who want to fully develop and test a showcase before unveiling it.
- Collections of visual notes and links for projects you are working on. Recommended for bloggers.
- As a present list – kind of in tandem with the new Facebook ‘I want’ button. Maybe it’s the board creator getting married? They have the chance also to share either a ‘mood board’ or a defined Wedding List. Or perhaps this is the social media version of a Santa list? (Note the timing of this release …). I’ve got to admit, I’m thinking of this mostly private use rather than for brands and businesses.
- Event planning. Great way to collaborate over an event – share images of venues, decor, costumes and so on.
- Private photo sharing. For example, for the eModeration company account, I’ve just added one for our company meet-ups. A great place to collate and curate these images, which certainly belong to a company Pinterest account, but should be accessible only to those within the organisation.
Can you think of more?
The dark side of secret boards
I’d be remiss in my job if I didn’t of course point out to Pinterest that there are far less savoury reasons for a group to want to get together and share images – but Pinterest assures us that it will monitor secret boards for “objectionable” content banned by its terms of service, much the same way it does public boards. We’ll see.
The secret could get out
One point worth bearing in mind, and which Pinterest have been at pains to stress through their communications on secret boards: what goes on in a secret board won’t always necessarily stay in a secret board. The board creator can make the board visible to everyone at any time, without permission from other collaborators. If you don’t want your pins and other activity to be visible to all, then you can remove yourself from the board at any time:
1. Go to your profile by clicking on your name at the top-right toolbar on Pinterest.
2. Click the Edit button underneath the board you want to leave.
3. Find your name on the list of “Who can pin?” and click the “Leave” button to the right of your name.
When you leave a group board that you did not create:
- The board is removed from your profile, but the board continues to exist on the profiles of the other collaborators.
- You will automatically unfollow the board. If you’d still like to see pins from that board, you should go back and follow the board.You also have the option to disable group board emails. On the email preferences page, change “Group pins” to OFF.
Watch out though:
- The previous pins and comments you made on that group board will NOT be removed. Those pins and comments will remain on the group board and still be attributed to you and your Pinterest profile. If you would like to delete those pins, you MUST manually edit each pin and delete it. See this Support article for information on how to delete your comments.
If you’d like more information about Pinterest and how you could use it for your brand, see our guides:
- 19 Pinterest Tools: review of the best tools on the market to help your Pinterest use, from screen capture to curation
- The Complete Pinterest Guide for Brands: an eBook giving detailed and practical advice to brands on how to participate on the Pinterest platform.