Pinterest: The Secret SEO Weapon That (Almost) Nobody Else Is Using

Carrie Morgan Digital PR Consultant, Rock The Status Quo

Posted on July 26th 2013

Pinterest: The Secret SEO Weapon That (Almost) Nobody Else Is Using

Pinterest + SEO = heaven. And for those of you who say using hashtags on Pinterest is a waste of time…  Pishhhaw, I say!

I tried for quite a while to rank well organically for “az seo” – a term every SEO pro in the State of Arizona uses, which also has a lot of garbage grandfathered in. Not only is it highly competitive, but instead of competing against inexperienced optimization tactics – you are competing with the best who really know to rank. It’s tough… But thanks to Pinterest, I’m now listed in #3 position on page one.

They work! As long as the keyword or phrase is in the pinboard name and description, and used in that board’s pins as a hashtag. It’s also continued to rise over time, even though I only add a fresh pin very sporadically. What’s not to love about that?!

Pinterest SEO
Granted, it could just as easily be the keyword/phrase integration, and not the hashtag – but pinboards WITHOUT the hashtag are simply not ranking as well. That’s proof enough for me!

Marketers, don’t overlook Pinterest as a fantastic SEO tool!

Learn more about specific Pinterest SEO tactics here:

The post The Secret SEO Weapon That (Almost) Nobody Else Is Using: Pinterest appeared first on Rock The Status Quo | Carrie Morgan.


Carrie Morgan

Digital PR Consultant, Rock The Status Quo

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Carrie Morgan (@morgancarrie) specializes in digital PR - combining traditional public relations with content marketing, social media and SEO. Morgan is a contributing author for some of the largest publications in the industry, including Convince & Convert, Social Media Today, MarketingProfs and PR Daily. She is moderator of #PRprochat on first Thursdays (3pm EST) and a co-moderator of the 750+ member closed Facebook Group for Arizona-based PR professionals, @PhoenixPRPros.

She is currently working on her first book.

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Alisha Thomas
Posted on July 26th 2013 at 10:49AM

No doubt that Pinterest and Google+ are important for higher ranking but one thing about the published image in this article that you are logged-in to your gmail account. It can also affect Google ranking.

Posted on August 1st 2013 at 12:32PM

It only moves it down two listings - not a big deal. =)

Posted on August 1st 2013 at 1:11AM

Alisha's right. You're not ranked where you think you are. Nor does your listing include your profile image.

Posted on August 1st 2013 at 1:03PM

If you are outside of Arizona, you wouldn't see the same results as someone locally, of course - but you are right that NOT being logged in does make a slight difference. I've found it only bumps it down a few listings, and it shows up just as well across devices like tablets, smartphones and such. So I'm happy!

In my opinion, that doesn't make it any less valuable. My point was that most people never think of using Pinterest to rank - only as a tool to be visible within the Pinterest stream itself, and it can be so much more than that.

I've never seen Google authorship tie in with Pinterest - have you? That would be so cool!

Posted on August 1st 2013 at 12:43PM

It is important to add pins to it occasionally, or eventually the listing moves down.

Posted on August 1st 2013 at 4:54PM

Hi Morgan,

This discovery might just be the tonic that my blog requires to rank very well in Google serp. Infact, I dont even have a pinterest account ( was initially pissed off with the inviation and pinterest login problems at that time) talkless of using it for SEO advantage.

I will implement this in the next couple of days and observe any changes in serp.

Best Regards,

Posted on August 1st 2013 at 6:52PM

I don't recommend using Pinterest just for its stand-alone SEO value. Having an active account and using it within a larger social media strategy to reach a targeted audience will get better results for you. Then, the SEO helps build visibility, traffic and engagement for your Pinterest boards, rather than SEO visibilty to a dead end pin that doesn't translate into any kind of result for you.

It also won't help you convert that ranking into blog subscribers. There are many things that impact the success of a blog, or lack thereof. Frankly, the best tonic for a blog is great quality content (well written, on-topic, valuable/unusual or thought-provoking) that is relevant to a targeted audience, bolstered by social media sharing and the right kinds of on- and off-page organic SEO. 

A great start is making sure your blog has SEO integrated the right way, and that the content is fantastic. These two articles might help you:

Good luck!



Posted on October 7th 2013 at 8:07AM

I have searched "AZ SEO" here in the UK just now (Oct 7th 2012) and your Pinterest board is TOP organically, above Robolizard and Gurueffect, so it's still working!