Want some Pinterest traffic? Some of my clients still don’t believe that they can get useful traffic from Pinterest. While it’s true that Pinterest won’t send you masses of traffic when your account is new, the traffic you do get pays off. It’s engaged, and responsive – conversion rates for Pinterest are 50 per cent higher than for other sources.
Let’s look at some FAST tricks which will increase your Pinterest traffic quickly.
If you’re used to doing outreach for links, you know how to approach people. Firstly, create some boards, with great images. Pay attention to your pin’s descriptions, and add hashtags. Treat optimizing your boards and pins just as you would any other search engine optimization (SEO) project.
Then, reach out to other pinners in your niche – pinners who are targeting an audience which is similar to yours. Make a list of these pinners, and follow their boards. Comment on their pins, and repin them. Contact your targets, asking them to pin one of your pins. At this stage, don’t be greedy. Ask for a single pin, but don’t stop there. Aim to form a relationship. Pinterest is a social media network… get social.
Mention your pinning colleagues in pins you post. “Mentioning” on Pinterest is just like mentioning on Twitter. Make sure you’re following at least one of their boards, then use the “@” symbol, and the pinner’s user name. They’ll be notified of your mention.
You’ll find other Pinterest tips and tricks here.
Images are at the heart of Pinterest. Here’s an excellent post on how to create share-worthy images. It gives some great advice:
Social media expert Kim Garst matches audience expectations with useful tips by regularly posting images with social media advice and tagging them with #biztip.
Her community shares these problem-solving tips like wildfire, which results in an exceptionally high organic engagement rate on Facebook.
Initially, working with images will feel clumsy and unnatural. Have fun with it; do your best. You may not be a designer, but you have innate creativity. You don’t need a Photoshop subscription. I use Picmonkey and Canva more often than I use Photoshop.
It’s easy to forget this – I do! Let people know you’re on Pinterest. Add Pinterest widgets to your website, and promote your boards and pins on other social media.
Did you know that you can embed pins? Embed your boards and pins onto your website and blog. The more people who know you’re on Pinterest, the more people will find your boards, and the more followers you’ll get. More followers means more Pinterest traffic, and as we’ve said, Pinterest traffic converts.
So, there you have it: three FAST and easy tricks you can use today to get Pinterest traffic.