- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Pizza Hut Evolves In-Store Digital
Posted on March 3rd 2014
When I was in college I had an idea to open a restaurant with self-service beer taps at each table. My late friend Randy Pittman told me I was insane, and some 15 years later I found a bar in Washington, D.C., called Redline that had such table tap devices. Take that Randy!
Now let's switch from beer to one of my other vices -- pizza.
Today Pizza Hut threw down the digital gauntlet with the next evolution of in-store ordering, unveiling an interactive table that allows consumers to order pizza by building their pie from the crust to the toppings right from their tabletop. Developed in partnership with Chaotic Moon, the interactive table redefines the in-store ordering experience with step-by-step visuals guiding the selection process, making the ordering process both efficient and personalized.
It also enables table-side payment as well as gaming apps for people like me who have kids who don't want to speak with their parents -- ever -- as you sit and wait for a whopping seven to 10 minutes for your pizza to arrive.
More important, why is Pizza Hut doing this?
First, because it gives consumers a reason to rexplore the chain's roughly 4,000 eat-in restaurants in the U.S. -- that whiz-bang buzz that makes Joe in Topeka think, "Hey, let's take the kids to Pizza Hut tonight and check out this new video gaming ordering machine and maybe I can also play Ms. Pacman."
Second, business efficiencies, plain and simple. Fewer waiters will be needed to do the same volume of work.
Third, because they can. According to Global PR Director Doug Terfher, the digital department "is the largest at Pizza Hut and we have a special unit dedicated to identifying technology that we should be incorporating into our business, both for consumers and for our own speed and ease of use." And if you look at the brand's track record, it should not come as a suprise as it was the first to roll out online ordering at PizzaNet.net in 1994 as well as an early adopter in developing apps for Android, iPhone, iPad and Xbox 360.
Is Pizza Hut's new digital in-store ordering table the greatest thing since sliced bread? No. But in the hyper-competitive casual dining space, a unique differentiator can make a meaningful difference, drive sales, and give consumers another reason to spend their hard earned dollars on products.