Politics Gets Social: 160 Jaw-Dropping Facts about the 2012 Presidential Election

Posted on November 6th 2012

Politics Gets Social: 160 Jaw-Dropping Facts about the 2012 Presidential Election

The election for the 45th President of the United States is upon us. By and large, this election season has run as most do – with lively debates, lots of ‘fact-checking,’ and increasingly antagonistic television ads from both sides. But in one respect, this election has deviated significantly from those that came before it. 

This election, the candidates have been tremendously active on social media. In fact the Presidential debates, first in Denver and then at Hofstra University, quickly became not only the most social political event in our nation’s history, but some of the most social of all televised events. Hofstra’s debate is the third most discussed event in social media history, just after the 2012 Grammy Awards and MTV Video Music Awards, but beating out the 2012 Super Bowl. In our newest white paper, 160 Amazing Social Media Statistics from the 2012 Presidential Race, we share 160 staggering social media facts about the election. 

For starters, here is a snapshot of the candidate landscape as of October 25th:


As you get ready to drop your ballot on November 6th, here are some statistics to keep in mind about the nation’s social voters:

  • 88% of social media users are registered voters
  • 51% of social media users used social media to learn more about the Presidential candidates for the upcoming 2012 election
  • 6 in 10 people expect presidential candidates to have a social media presence
  • 1 in 4 social media users with mobile phones aged 10-34 said that “it is important to receive information about candidates on their mobile phone”
  • 38% of social media users agreed that information found on social media was as impactful in making a decision as traditional media 

The paper highlights social statistics from both candidates, including their digital presence, digital ad spending, social growth and popular content themes, highlights from each debate and voter information. Download the free paper now for even more amazing social stats from the 160 Amazing Social Media Statistics from the 2012 Presidential Race and share your favorite stat. We’d love to about your favorite on Twitter


Mike Lewis

About me? That’s easy… I’m a Father/Husband, Son/Brother, Friend, Coach, Advocate, Sports fan, Author, Executive… In that order. If you are interested in what I do for work I’m an entrepreneur and marketing guy at heart. I speak at around 20 or so conferences a year, authored “Stand Out Social Marketing” (published through McGraw Hill), am active on Twitter (@bostonmike) and blog at StandOutSocialMarketing.com, Social Media Today, Socialnomics, The Customer Collective, Business to Community, BostInno and others. I work with brands to help implement social media as part of their marketing mix and define marketing, demand generation and communication strategies that incorporate multiple new media channels. Reach out anytime at lewis_mich@yahoo.com (GO SOX!)

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Chris Cavanagh
Posted on November 7th 2012 at 7:57PM

Hi Mike -- love this but need an explanation -- what do the numbers mean -- the number of tweets sent by the campaign? the number of times the candidates name appeared on that social platform -- thanks so much and sorry if I am being dense :)