Connect with us:
Social Media Today on FacebookFollow SocialMedia2day on TwitterJoin SocialMediaToday LinkedIn Group

The Portrait of a LinkedIn User in 2013 [INFOGRAPHIC]

According to this infographic, two people join LinkedIn every second of every day. It then proceeds to ask “Then what?”

“How are they using it and is it really helping them?” this infographic from Power Formula asks.

According to the infographic, though LinkedIn has a paid option, 84.4 percent of people who use it use the free version of the social networking site. That is, just 15.1 percent pay to use linkedIn. There is a small number of LinkedIn users (0.5 percent) who are not sure whether they use the free or the paid version of the professional-leaning social network.

When it comes to first-level connections – that is, the people a user is directly connected to – the largest group is at 500 to 999 connections (21.7 percent). The smallest group is not those with fewer connections, it’s those who have 300 or more connections (1.3 percent).

Looking at the numbers LinkedIn consultant and author Wayne Brietbarth provided Power Formula, the next largest group of first-level connections is people who have 301 to 499 connections (18.7 percent) followed by people who have 101 to 200 connections (15.9 percent).

As to sharing their first-level network with their first-level connections, most LinkedIn user share who they are connected to (63.3 percent). Only 12.2 percent keep their first-level network private to their first-level connections. However, 24.5 percent are not sure so maybe their LinkedIn settings are not really transparent to them.

LinkedIn, users, data, infographic,

When talking about groups, the LinkedIn user of 2013 mostly is a member in 1 to 9 groups (35.5 percent). The infographic notes that 2.2 percent of LinkedIn users are not members of any group, 25.1 percent are members of 10 to 19 groups, 9.3 percent are members of 20 to 29 groups, 4 percent are members of 30 to 39 groups, 7.8 percent are members of 40 to 49 groups, a large 14 percent are members of 50 groups (the maximum number of groups LinkedIn allows a user to be a member of), and 2 percent have no idea that LinkedIn had groups.

Meanwhile, more than half (52.2 percent) of those asked said they use LinkedIn 0 to 2 hours every week which is not a great statistic if you are LinkedIn. Nonetheless, there are people who use it more than that with most of the others using it 3 to 4 hours every week.

When asked how LinkedIn has helped them, the most common answer users gave was that the social network helped them research people and companies (75.8 percent). The second-most given answer to the question was that LinedIn helped reconnect with past business associates and colleagues (70.6 percent). The least-given answer was generating identifiable business opportunities at 28.3 percent.

Learn more including what feature LinkedIn users think is the most helpful, company page statistics and how company pages are used, and how important people think LinkedIn is in the Power Formula infographic below.

LinkedIn, users, data, infographic,


Join The Conversation

  • Socialbarrel's picture
    Jul 26 Posted 3 years ago Socialbarrel

    Daniël Mulder thanks for the link, will give that a read later this weekend. 

    Loraine Antrim Thank you for the feedback, we normally break down infographics like this.

  • Daniël Mulder's picture
    Jul 26 Posted 3 years ago Daniël Mulder

    Hi Aaron,

    Thanks for the nice article and infographic. Also I have some reservations on how to look at these numbers as I think it does not cover the b2b part of LinkedIn.

    LinkedIn is in an unique position that it has a b2b model as opposed to the rest that are b2c. This part of the story is of such significant that I think it needs to be mentioned as not covered

    If you are interested I this is a good document on that part I came accress on slideshare called LinkedIn the serious network from FaberNovel. 

    All the best to you,

    Daniel Mulder

  • tlburriss's picture
    Jul 26 Posted 3 years ago tlburriss

    I'm glad to see the ratios changing towards relationship building and connecting vs just marketing products and services thru individual LinkedIn Profiles.

    The power to connect and build relationships on LinkedIn is a great business tool.

    My students and clients love being able to use LinkedIn to build relationships that turn into clients and even friends.

    I love the mutual benefits LinkedIn engagement can create.

    Thanks for sharing that infographic

  • Loraine Antrim's picture
    Jul 21 Posted 3 years ago Loraine Antrim

    LinkedIn gives you what you put into in. It's a marvelous social connecting tool, if you connect. It's a great career builder, if you activley build; in other words, if you practively use LinkedIn, you can gain really great results. The key is to have a strategic approach. Aaron, what I like about your post is how you break down the LinkedIn infographic to let readers see the value. Good job! Loraine Antrim

  • Jul 21 Posted 3 years ago sagarmike

    Great article. LinkedIn is a powerful tool for ALL companies. AND not just for job seekers and recruiters!

Webinars On Demand

  • May 09, 2017
    With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
  • April 05, 2017
    In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...