Posterous Is Shutting Down

Mike Allton
Mike Allton Internet Marketing Consultant, The Social Media Hat

Posted on February 17th 2013

Posterous Is Shutting Down
Posterous is Shutting Down

Posterous, the micro blog and social network acquired by Twitter, will be shutting down on April 30.

The announcement was posted by CEO and Founder Sachin Agarwal on the official Posterous wall. He stated that since being acquired, they had continued to make it easier for people to share their thoughts and images, and that they will now do that 100% via Twitter.

Posterous started in 2008 and currently boasts about 4 million users. When the platform was acquired by Twitter last year, Agarwal stated that they would provide users with plenty of notice if there were going to be any major changes. Turns out those statements were rather prophetic.

Fortunately, long-time Posterous users aren't completely without options. Posterous is providing a mechanism to backup and download all of your content at once, and you have a couple of months to go through old posts if you want to be more selective.

  1. Go to
  2. Click to request a backup of your Space by clicking "Request Backup" next to your Space name.
  3. When your backup is ready, you'll receive an email.
  4. Return to to download a .zip file.

Alternatively, WordPressand Squarespace have built in importers that users can utilize to grab all their old posts and migrate.

What have we learned?

Recently, an increasing number of content marketers have recommended using social networks as their website and blogging platform. I am talking about using a FacebookPage instead of a website, or using Google+for all your blog posts. Proponents have argued that these networks are cost-effective and provide so many more built-in features and easy access to readers. And all of those points are true.

However, the most critical point is that as social network users, we do not own our content.

If your account is deactivated or, as with Posterous, the entire network shuts down, you'll lose everything. And it's not as though Posterous is an exception. Maybe you've heard of Google Buzz? Or perhaps you've read about the MySpacerebirth, but indications are that the New MySpace won't be bringing with it any of the posts or content from the Old MySpace.

Businesses should always invest in a comprehensive website, and then use whatever social networks and other services they can find that will help promote the business and engage other people. Do not depend on any single network, and definitely don't leave your unique content on someone else's platform. We've recommended using tools like SocialSafe to make sure all your posts and content are saved, just in case.

If you're a current Posterous user, I'd love to hear from you. Were you shocked by this news or did you see it coming? Will you be switching to a different platform?

"So long, and thanks for all the fish."

Mike Allton

Mike Allton

Internet Marketing Consultant, The Social Media Hat

I love to help small businesses and organizations that are interested in using the Internet more effectively. I provide a comprehensive set of consulting services, which include Social Media, Blogging, website development, SEO and Internet marketing.

I started my own website design firm in 2007 when I moved to St. Louis. Though I had been designing websites for years, it was always side jobs and part time gigs until I started my own firm. I now provide professional web development and Internet consulting full time.

For most clients and projects, we start with a new website. The new site is based on the Drupal Content Management System (CMS) platform so that the client may log into their site and add or edit content any time they need to. Each CMS includes a built-in Blog and other content types like FAQs and Testimonials. The CMS also includes a full compliment of SEO and Social Media integration options so that every time they create a new blog entry, that post is automatically shared with search engines like Google and Bing, and can be easily posted to social networks like Facebook, Google+ and Twitter.

Once we have a great new website in place, I provide my business clients with ongoing marketing advice and assistance. I can tell them exactly what they need to do, or just do it for them, depending on how involved they wish to be. These ongoing activities can include blogging, creating and updating social network profiles, interacting with followers and readers, and managing online advertising campaigns.

I am the editor at The Social Media Hat ( where I regularly share articles discussing Social Media, SEO, Blogging, Writing, Internet Marketing and Business Technology.

My goal is to ensure that businesses are able to leverage the power and connectivity of the Internet to promote and grow their business. How can I help you with your own business today?

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Posted on March 29th 2013 at 1:19AM

There some more backup options you could try.

To move your blog immediately you could try It is very easy.