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My mind has just been blown. First let me start by saying this - I think Brian Solis is brilliant. Not that obtuse, out of reach brilliance reserved for the Einsteins of the world, but real, everyday, brilliance. Brian has the uncanny ability to break down ideas into easily digestible bits, and present them in such a way that you smack your forehead and say "I knew that to be true, I just couldn't articulate it." I love his books, I admire the way his brain works, and I love reading the content he publishes right here on Social Media Today.
Which brings me to the point of my post:
This afternoon I noticed something that I've suspected before, but never really had it so clearly illutstrated for me until now. Apparently Brian created a blog post called The 6 Pillars of Social Commerce: Understanding the Psychology of Engagement.
At the time of my viewing Brian's post it only had 1 read (it had just been posted), yet it had already been shared numerous times (176 times to be exact).
Which begs the question -
Do people automatically share content that someone of Brian's stature creates before reading it?
And if so - has he built a reputation so air tight that it happens with all of the new content he generates?
I'm not really sure where I stand on this, but I do know it's a fascinating observation, and I'm interested in hearing from you. What do you think is happening here?
I also find it hugely ironic that Brian's post that was minimally viewed, and hyper shared contained content that described the very behavior that the post experienced. Like I said in my opening line - my mind has been blown.
Maybe this is just our social media version of the Halo Effect? Certainly well deserved, and most certainly fascinating. Brian - I'd love to hear from you on this.
An award winning digital thinker, author, television & radio commentator, public speaker and educator, Chris Dessi is the CEO and Founder of Silverback Social. Silverback is the world's leading social media agency, enables top brands and advertisers, to connect with more than a billion customers through Facebook, Twitter, Pinterest, Google, Youtube, and more.
Throughout his career in London and New York, Chris has worked with a wide array of businesses ranging from start-ups to Fortune 500 companies, as well as notable personalities, products and brands.
Chris’ savvy marketing acumen combined with his passion for psychology, sociology and cultural studies, all reside at the fulcrum of his unique manifesto; he believes that social media is much more of a spiritual awakening rather than a technological one. This revolutionary perspective has propelled his personality into the national media landscape. In addition to being a regular social media expert contributor on Fox Business' Shappard Smith Show, CNBC, Fox Evening News, Good Day New York, WPIX, and Fox Business’ Varney & Co., Chris has appeared on Inside Edition, The Steve Adubato Show, One to One, and has participated in radio segments on WOR’s The John Gambling Show in Manhattan, and WBAL’s Marybeth Marsden show in Baltimore.
Chris applied his fresh and innovative outlook on social media to the pages of his first book, “Your World is Exploding: How Social Media is Changing Everything and How You Need to Change With It,” which shot to #1 on Amazon’s Hot New Releases in its first two weeks of publication.
As an educator, Chris recognizes that the manner in which we, as a culture, aggregate and disseminate information has changed, and he is devoted to sharing his effective techniques for mastering engagement in social media to the world. Chris has lectured on social media to sales executives of Fortune 200 companies and he consistently travels the country coaching college students how to leverage social media to benefit their personal brand message and their career.
In 2012, Chris was selected by the Business Council of Westchester’s 40 Under 40 for exemplifying leadership, foresight and a vision for the future of Westchester County, where he currently resides with his wife and two daughters.
Consistent with the passion he holds for his professional career is the devotion he has to his family. Having never been a runner, Chris trained to run the New York City Marathon last year to raise money for the ALS Association after his father was diagnosed with the disease. When the Marathon was cancelled after Sandy hit, Chris took it upon himself to run his own 26.2 mile marathon route in Westchester to honor his father.