May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Mar 5 Posted 3 years ago
Thanks so much for your kind words! I'm really happy that these articles are helpful to you. We will continue to do our best.
Have a look at our blog (http://blog.mynewsdesk.com/) and our PR Insights knowledge hub (http://insight.mynewsdesk.com/en/) for more in-depth articles and whitepapers about all things Digital PR & Marketing.
If you have any questions, comments, or would like to contribute your own two-cents' worth, don't hesitate to contact me.
All the best,
Feb 20 Posted 3 years ago
Thanks for making my job easier, Mike.
Articles with projections like this and solid supporting references are exactly what we practitioners need to help continue pushing for these shifts and the adoption of the forward leaning tactics discussed here in the organizations we support.
Dec 7 Posted 3 years ago
Sorry for the late reply, but many thanks for your input! I agree - hierarchies and subsequent bureaucracy are on their way out (hopefully). Your employees should be empowered to talk the company talk (especially with their own interpretations of it - as long as it fits under the "umbrella" brand philosophy). If you don't trust your employees to talk to customers or influencers through social media directly, as a representative your company, then perhaps you should improve your hiring process?
Anyway, let me know what you think of Part Two!
Dec 2 Posted 3 years ago Thanks for a very engaging article Mike. Social is the way to go. even within organization, social platforms are playing a very important role. Boundaries are being broken, hierarchies made irrelevant... I am also seeing companies creating a common social platform for employees, customers and partners... offers whole new opportunities but has its own challenges at the same time... thanks for this note, I'm moving on to the part two now! Aditya
Nov 30 Posted 3 years ago
Thanks for your comment. I agree, it seems that customization (like it or hate it) will be a big factor next year. But it is important to note that for this type of tailoring to work properly, we need to be more "human" and personal in our approach. That requires a shift in mindset and a more honest, transparent organization.
We've touched more on that in Part 2 of our PR, Marketing, and Communication Trends 2012 article (link to Part 2 on SocialMediaToday.com)
Would love to hear your thoughts on those!
Nov 29 Posted 3 years ago
This article touches on a lot of very good points. I am currently in a public relations class right now and are talking about how to get the word out. Internet and social media are taking over the world. The neat thing about social media is marketing and public relations both use it even though it is almost entirely free. It seems as if a shift has happened in society where we don't want media and marketing coming to us any more rather we want to go to it. This is where facebooks use of tailoring advertising to its users through its intrests is an amazing idea. Can't wait to see what new turn social media throws markting and public relations way.