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PR skills of the future

Ogilvy PR Worldwide produced this video for PRWeek's “Next” conference, held in mid-November. Leaders of PR agencies talk about the skills of the PR counselor of the future. John Bell weighs in with his own 13 skills, including SEO, influencer identification, community management, conversation (not just messaging) and digital crisis management.


a shel of my former self, a blog from organizational communications consultant Shel Holtz, addresses the intersection of technology, business, and communication.

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    Jan 8 Posted 6 years ago DennisMcDonald Are there not many women in PR?

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  • May 27, 2015
    Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...
  • May 20, 2015
    In today's marketplace, social media is an integral component for any growing business. But in order for your business to see return on its...