How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!

As Predicted, 2013 Holiday Sales Went Mobile [INFOGRAPHIC]

It wasn’t a surprise, given smartphone adoption, that mobile was going to have a huge impact on this year’s holiday sales. Social media is having more of an impact, but it pales in comparison to mobile’s impact. Of the sales that occurred, 38% of the online traffic came from smartphones and tablets according to IBM Digital. 21% of all online sales were made from those mobile devices. That’s a 5.5% increase over 2012!

Overall, the four day shopping weekend continued to show online and mobile growth with consumers opting to surf their tablets and smartphones — showrooming, webrooming and jumping on mobile delivered deals. Via Genesys

It wasn’t all great news this year, though. According to the NRF, initial sales were down this year and the average shopping cart total was down 4%.

black-friday-2013


© 2013 DK New Media.

Join The Conversation

Upcoming Webinars

Whitepapers

  • May 27, 2015
    Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...
  • May 20, 2015
    In today's marketplace, social media is an integral component for any growing business. But in order for your business to see return on its...