Content marketing here and now
The era of traditional marketing through product placement, direct advertisements, and promotions may as well be over. Content marketing has rapidly picked up steam and is about to replace traditional marketing as we know it, with nine out of ten B2B marketers currently engaging in some form of content marketing.
Combine the prevalence of content marketing with the potential for success (companies that blog receive 55% more web traffic than those that don’t), and it becomes obvious that the need for content marketing will only continue to grow. As content marketing increases, so will the methods for creating and publishing this content; while articles and social media remained the top two vehicles for content marketing in 2011, blogging use increased from 51% of marketers to 65%.
Image 1: Articles, social media, and blogs represent the top choices for content marketers
As the importance of social media rises, so does marketers’ belief in its viability as a content marketing platform.
Image 2: Belief in social media effectiveness rose from 31% in 2010-2011 to 50% in 2011-2012
Content Marketing in 2012 and Beyond
Marketers already spend a quarter of their budget on content marketing, and 60% of them plan on increasing their content marketing budgets. With so much money pouring into content creation, companies must fully understand both how to market now, as well as how the content marketing landscape will change in the future.
To help prepare for the future of content marketing, read expert opinions on the future of content marketing:
For more key insights and best practices from industry insiders, download our latest eBook,How to Kick-start Your Content Marketing Program: A Seven Step Approach to Delivering Success.
We’re looking forward to more discussion on the future of marketing next week at FutureM Boston. Don’t miss our panel discussion with marketing leaders from Resolution Media, Thomson Reuters and IBM: “Are Brands Becoming Media Houses.”