Apr 21 Posted 2 years ago
Excellent article Julia,
We knew the "REL NOFOLLOW" was coming about 15 months ago, implimented the solution site wide (too early) and actually had people calling us on it to have their links re-instated as non no-follow! It was about 2 weeks later when the brown stuff hit the fan accross the web (which I also discussed briefly with PR Newswire as a heads up) and that same individual called us again demanding a NOFOLLOW be put back in! (Hind sight, it was comical. At the time, it was a nightmare).
A few other linking tips we recommend are for people include:
Regardless of a nofollow being implemented (all press releases distributed through 24-7 Press Release are nofollow) it is still best to avoid 'money terms' (terms one may bid on for adwords) as a link. Stick with the 'Click Here' and http://'s.
As you mentioned (and we cannot stress enough), stop keyword stuffing, even if they are not links.
Individual names, company names (branded links) and links are still fine, in moderation.
When a press release is picked up by a journalist and re-written, the link they provide within the story (more than likely back to the site being written about) will be of value because of something called co-citation. If people are not familar with co-citation and the world of press releases and online exposure, you should familiarize yourself with this.
Just a few extra tips to an already excellent article. Thank you Julia for the wonderful read! (On a side note, we are gearing up for a whole new site in the next week and a half. Stay posted!).
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