Apr 21 Posted 2 years ago
Excellent article Julia,
We knew the "REL NOFOLLOW" was coming about 15 months ago, implimented the solution site wide (too early) and actually had people calling us on it to have their links re-instated as non no-follow! It was about 2 weeks later when the brown stuff hit the fan accross the web (which I also discussed briefly with PR Newswire as a heads up) and that same individual called us again demanding a NOFOLLOW be put back in! (Hind sight, it was comical. At the time, it was a nightmare).
A few other linking tips we recommend are for people include:
Regardless of a nofollow being implemented (all press releases distributed through 24-7 Press Release are nofollow) it is still best to avoid 'money terms' (terms one may bid on for adwords) as a link. Stick with the 'Click Here' and http://'s.
As you mentioned (and we cannot stress enough), stop keyword stuffing, even if they are not links.
Individual names, company names (branded links) and links are still fine, in moderation.
When a press release is picked up by a journalist and re-written, the link they provide within the story (more than likely back to the site being written about) will be of value because of something called co-citation. If people are not familar with co-citation and the world of press releases and online exposure, you should familiarize yourself with this.
Just a few extra tips to an already excellent article. Thank you Julia for the wonderful read! (On a side note, we are gearing up for a whole new site in the next week and a half. Stay posted!).
24-7 Press Release Newswire
Webinars On Demand
February 16, 2016The following is the webinar archive for "Storytelling Gone Wild: The Key to Creating Viral Content." This webinar originally aired on February...
February 09, 2016The following is the webinar archive for "Social Listening: Harness Marketing Insights from Consumer Conversations." This webinar originally air...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
December 15, 2015New Research to Drive Smarter Social Strategy It’s no secret that social moves fast. So our research and analytics team mines social data,...