Promoting Content with Google+

Mike Allton
Mike Allton Internet Marketing Consultant, The Social Media Hat

Posted on May 18th 2013

Promoting Content with Google+
Promoting Content with Google+

Many bloggers stop the promotion of their content on social media sites at Facebook and Twitter. While Facebook and Twitter are great ways to spread the word about new and existing content, it is by no means the only relevant social media platform available to bloggers. Google+, however, has broadcasting components that can make the promotion of content easier and can create more interactive reader experience.

Back End SEO

Simply setting up a Google+ page automatically gives bloggers a little more search engine juice. Because Google+ is a feature of Google, the platform is designed to be more easily found by the Google search engines. Through the simple stages of page set up, you can choose to incorporate title tags, meta tags, and keywords through Google+’s step by step process – no extensive knowledge of coding needed – making your blog, Google+ page, and even individual blog posts more easily found through Google searches.

Claim Ownership

One of the best features of Google+ for a blogger is the ability to claim ownership of articles on your own blog as well as other blogs and sites. Should a post of yours gain notoriety or is simply something you find important, you can claim ownership of it. By claiming ownership of a specific post, your name will be seen, along with your blog post’s title, every time the piece shows up in the Google results pages. You can claim authorship by using the rel author tag, which helps Google link an author with their piece of work and, in turn, allows users to discover quality content.

The more often your name gets seen, the more likely you will be seen as an authority, and authorities are the ones who
are more likely to have trusted content that readers share.

Create Circles

With Google+ Circles, bloggers are able to place followers within certain groups. While this may seem cumbersome and even unnecessary for a blogger, being able to place key influencers into a Circle can actually be highly beneficial. There’s a little check mark box before you share a G+ post that says “Also send email to this circle?” While you certainly don’t want to check that box every post and spam your key influencers circle, using it sparingly can mean more key influencers will see your blog post. They will get an alert in their inboxes that you shared a post with them.

Creating specific Circles will make sure that all of your followers aren’t feeling spammed by constant information that may not interest them. You can tailor what they see in your news feed.

Join Google+ Communities

Don’t be afraid to join as many communities as you deem relevant to your blog. You can also share your individual blog post with different communities just as you can share it with different Circles.

Go Multimedia

Reading your content is great but seeing the person behind the content is even better. Don’t be afraid to also utilize Google+ Hangouts in addition to the other features the platform offers. Bloggers can host Q & A’s through Google Hangouts, attend real time video chats with followers, and post tutorials that can help further establish themselves in their specific blogging field. Because Google+ Hangouts on air stream live on YouTube and automatically record to your YouTube channel, you have multimedia content ready to go when you click ‘End Broadcast.’ Or, use the free YouTube editor to add enhancements to your video. All you need to host or join a Hangout is an internet connection and a webcam.

This new way of bloggers interacting face to face via webcam is called “Human Media.” This new living, breathing layer of social allows a writer to extend the life of their content beyond just the page, and via webcam go directly into their readers’ living rooms.

While Facebook and Twitter dominate the text based social landscape and it’s important to have a presence there, consider the face to face benefits of Google+. Its free digital tools are allowing more bloggers to become broadcasters.

Google Speaker image courtesy of Daniel Morris, Flickr.

Mike Allton

Mike Allton

Internet Marketing Consultant, The Social Media Hat

I love to help small businesses and organizations that are interested in using the Internet more effectively. I provide a comprehensive set of consulting services, which include Social Media, Blogging, website development, SEO and Internet marketing.

I started my own website design firm in 2007 when I moved to St. Louis. Though I had been designing websites for years, it was always side jobs and part time gigs until I started my own firm. I now provide professional web development and Internet consulting full time.

For most clients and projects, we start with a new website. The new site is based on the Drupal Content Management System (CMS) platform so that the client may log into their site and add or edit content any time they need to. Each CMS includes a built-in Blog and other content types like FAQs and Testimonials. The CMS also includes a full compliment of SEO and Social Media integration options so that every time they create a new blog entry, that post is automatically shared with search engines like Google and Bing, and can be easily posted to social networks like Facebook, Google+ and Twitter.

Once we have a great new website in place, I provide my business clients with ongoing marketing advice and assistance. I can tell them exactly what they need to do, or just do it for them, depending on how involved they wish to be. These ongoing activities can include blogging, creating and updating social network profiles, interacting with followers and readers, and managing online advertising campaigns.

I am the editor at The Social Media Hat ( where I regularly share articles discussing Social Media, SEO, Blogging, Writing, Internet Marketing and Business Technology.

My goal is to ensure that businesses are able to leverage the power and connectivity of the Internet to promote and grow their business. How can I help you with your own business today?

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Aaron Mackel
Posted on May 20th 2013 at 3:00PM

I love Google+ for promoting posts. In my experience, Google+ has always been more about sharing than connecting with friends. This has made it a great place to promote content for me. 

Posted on May 23rd 2013 at 6:14AM

Well, I agree! Google plus is a great place to promote business. If a business is missing Google plus business page, it is missing out on drawing millions of eyes to their site. The greatest advantage on Google plus is that it separate people and other companies into specific circles and it allows to allows to send updates to all circles or business specific ones. Putting +1 icons within your website's content is great way to promote websites.

Posted on June 8th 2013 at 3:37PM

I was confused by the statement:

"Through the simple stages of page set up, you can choose to incorporate title tags, meta tags, and keywords through Google+’s step by step process – no extensive knowledge of coding needed – making your blog, Google+ page, and even individual blog posts more easily found through Google searches."


Are you saying that I can include title tags, meta tags and keyords on my Google+ page? I don;t see nay way to do this.

Posted on January 24th 2014 at 1:04AM

Very efficiently written information. It will be priceless to anybody who uses it, together with myself. Sustain the good work – for positive i will try extra posts.