May 14 Posted 2 years ago
Great article! My company has come across many of these pros and cons and has allowed us to be able to explain to clients just what they should expect to get out of each type of contest or sweepstakes. Depending on the campaign, it's more often that we suggest contests and photo sharing to increase engagement for the brand. However, we have worked with clients that simply want to host a sweepstakes in efforts to gain more emails.
Also, in response to Tabitha's comment, I always like to encourage board creation on Pinterest as a contest because it requires more engagement than a simple re-pin. Plus, it forces agencies to be more creative with their campaign pitches :)
May 11 Posted 2 years ago
I would be interested in getting your feedback with what we're doing at http://brandbuddee.com. It falls more in line with contests, content amplification, and brand advocacy over social media.
May 10 Posted 2 years ago
Unfortunately, Pin to Win contests are no longer allowed under the guidelines. They encourage board creation as a contest but not pinning, liking, or commenting.
February 09, 2016An exclusive, live webinar from Social Media Today on Tuesday, February 9th at 12pm ET/9am PT. Social media has given brands the great gift of...
January 19, 2016An exclusive, live webinar from Social Media Today January 19th, 2016 at 12pm EST / 9am PST There is a fine line between an omni-channel market...
November 24, 2015An exclusive report brought to you by Social Media Today and Hinge These days, cutting edge companies know that if they aren't leveraging t...
November 23, 2015The 2016 Social Media Marketing planning guide includes a must-have checklist as well as a first-of-its-kind research study aiming to provid...