May 14 Posted 3 years ago
Great article! My company has come across many of these pros and cons and has allowed us to be able to explain to clients just what they should expect to get out of each type of contest or sweepstakes. Depending on the campaign, it's more often that we suggest contests and photo sharing to increase engagement for the brand. However, we have worked with clients that simply want to host a sweepstakes in efforts to gain more emails.
Also, in response to Tabitha's comment, I always like to encourage board creation on Pinterest as a contest because it requires more engagement than a simple re-pin. Plus, it forces agencies to be more creative with their campaign pitches :)
May 11 Posted 3 years ago
I would be interested in getting your feedback with what we're doing at http://brandbuddee.com. It falls more in line with contests, content amplification, and brand advocacy over social media.
May 10 Posted 3 years ago
Unfortunately, Pin to Win contests are no longer allowed under the guidelines. They encourage board creation as a contest but not pinning, liking, or commenting.
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