Pros and Cons of High Posting Frequency on your Blog
Ultimately if you are a blog owner you are likely utilizing a blog to provide helpful information that is relevant to your product, service or in general niche. For this reason alone you likely have a blog posting frequency that may or may not be meeting your needs.
How Will Regular Posting Effect My Blog?
Posting frequency can increase traffic in a few different ways.
1. One of the most obvious ways is that the more post that are created, the more pages search engine crawlers have to index. Most important can be that the more frequently the pages are created, the more frequently the need for the crawlers to return. This can also mean more traffic for your site.
2. Readers who are in search of the exact information that you are providing may be excited at the prospect of finding a blog that regularly post updates and information on their exact topic. These readers are often the same who will write encouraging comments on your blog to let you know that people are reading and gaining knowledge from your information. This can also gain you feed subscribers.
3. Frequent posting can also mean that each time a person, or crawler, returns to your site, there is more pages to read. This alone can improve Alexa traffic rankings. The other side is that readers who need to view two or three pages per visit also goes a long way in increasing your traffic ranks.
4. Notoriously, blogs that are more frequently updated will increase in page rank much faster than those who only provide weekly or monthly updates. Additionally, things such as paid links or reviews could also affect your page ranking in an adverse manner.
How Often Should I Post?
Determining how often to post is the million dollar question.
One of the best answers would be another great question: How often do you want readers coming to your site?
Well, even though the simple answer is that easy, the complex answer may vary a bit from the daily posting idea.
It may be a better idea to compare the pros and cons of why posting more or less frequently may be for your particular blog. If you are considering posting as infrequently as once or twice per week, or even just once per month, what will the actual benefit be?
Pros:
- You will definitely have more time on your hands to handle other projects
- You will have more time for marketing or promotions
- You will not burn out or feel pressure on the content creation for your blog
Cons:
- You are giving your readers very little reason to stop by your site more than once or twice per week, or month
- Blog sites that provide more frequent information may receive prospective traffic first
- Readers may believe you are on an extended leave or intentionally neglecting your content
- The loss of traffic may result in your own loss of interest in the site, which is a sure death certificate for your blog
So what if you have decided to go the extra mile and begin posting far more frequently than once per month?
Let's say you have committed to posting four times per day so that you can reap all the benefits of frequent posting. What are the pros and cons?
Pros:
- Readers have a great reason to return daily
- Your productivity is increasingly impressive, to you and your readers
- Your blog is very active and appears well maintained
Cons:
- Once you begin to lose your momentum, it can be increasingly hard to keep up this pace
- Visitors may be overwhelmed by all of the information
- You may be getting fewer comments because readers have less time between reading posts
- You may burn yourself out quickly and become discouraged with the blog altogether
As long as you choose a posting frequency that you can keep up with, or afford to keep up with, you should eventually get the results you are seeking. Once your blog has higher page rankings, you may also want to consider allowing guest posting to allow the frequency to continue with less cost and effort on your part.
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Pros and Cons of High Posting Frequency on your Blog is a post from: BizChickBlogs