The following is a podcast for "Protecting Your Brand: The State of Social Infrastructure in The Enterprise." This webinar originially aired on September 30th, 2014. Listen to the recording to learn more:
Social media has quickly become the face of modern communications for organizations. It’s shifted from a branding, advertising, and research experiment to a rich, core communication channel for sales, recruiting, customer service, and marketing. While the blueprint has changed, few in the business can actually discern exactly what it looks like. That's because social media is an external communications channel. Unlike email and web communications that corporations, and particularly IT teams own and operate, social communications are only managed by marketing.
In this webinar, expert speakers will explore new research on the Fortune 500's social media accounts, including the accounts, applications, and tools they use to connect and communicate. From this research, other organizations can learn how to create and understand their social blueprint to better coordinate resources, reduce risk, and maximize social ROI. Specifically we’ll discuss:
· Social accounts, tools, and technology used by Fortune 500 companies
· Understanding your organization’s social communication infrastructure across the entire web
· Coordinating social media content review among marketing and legal/risk personnel
· Monitoring all brand-affiliated social media accounts for audit, protection, and compliance
· Building trust through social media security to maximize your social marketing strategy’s ROI
Dan Nadir is vice president of products and services for Nexgate, the leader in Social Media Security and Compliance solutions. Dan's areas of expertise are SaaS solutions and Internet Security. Recently, Dan was senior director of product management for Symantec’s SMB products and for the Norton line of consumer security solutions. Prior to Symantec, Dan held product management roles at the vice president and senior director levels in a number of leading security companies, including SaaS web security provider ScanSafe/Cisco, SaaS e-mail security pioneer FrontBridge/Microsoft, Internet Security Systems/IBM and Tivoli/IBM.
Jen McClure is Senior Director, Digital & Social Media at Thomson Reuters. Her role focuses on developing and managing the content and communications strategy, engagement and interactions with internal and external stakeholders across our digital channels, leading and supporting employee advocacy and thought leadership initiatives and leading digital governance. She has nearly 30 years of experience in media and communications, including marketing, PR, journalism, strategic communications, research, social media and publishing. In 2005, she co-founded the Society for New Communications Research (SNCR), and has served as president of the board for the past 9 years. Ms. McClure is a graduate of Sarah Lawrence College, earned her masters degree at Stanford University, and holds a graduate certificate in History, Politics & Society from Oxford University.
Nancy Groves has been with the United Nations for ten years where she has held a number of posts in the crisis communications, campaigns, research and internal communications fields. She currently works in strategic communications leading the social media team focusing on digital strategies, reporting, training, policies and procedures and guidelines.
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.