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May 5 Posted 2 years ago
This is an interesting approach, similar to the brand identity and target segementation. Just as brand identity or target segmented is differentiated, the psychographic can be utilized. if used properly.
But I think it is often hard to target the "psychological" factor, as it can change by situations. A person can be introvert or extrovert at the same time.
What I am trying to say is that psychological segmentation is theoretically possible, but to put into a marekting practice is difficult as the boundary between psychographic is often not definite or bordered.