The Psychology of Influence [INFOGRAPHIC]

Posted on June 11th 2013

The Psychology of Influence [INFOGRAPHIC]
This is a fantastic infographic about the psychology of influence. A lot (if not all) of these are talked about in-depth in Robert Cialdini’s book Influence: The Psychology of Persuasion, but it’s a great visual primer of some of the psychological tactics that businesses use to sell you stuff.

Let me know what you think about this one.

The-Psychology-of-Conversions (1)
Photo by John DeFazio (Own work) [CC-BY-SA-3.0], via Wikimedia Commons
Infographic by Pardot



Jim Dougherty

I write and shepherd content on Leaders West. I write about how smaller businesses can leverage social media to their advantage (and some other stuff).

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