The Psychology of Social Softare

Jeremiah Owyang Chief Catalyst, Crowd Companies

Posted on April 11th 2007

Last night at the Bay Chi Web event in Palo Alto (Walking distance from PodTech HQ), I was able to catch the excellent presentations from both Kelly Goto and then Dan Saffer.

Dan’s presentation drew parallels between the design of Las Vegas and the Web. There were some very interesting metaphors on how slot machines are designed so careful so that a row of slot machines can bring in a tremendous amount of money.

An interesting discussion occurred after his presentation how casinos are in many ways like websites. Web Designers try to get users to come and use their site, with explosion of sounds, pictures, a real experience.

When I think about the attraction of Social Media, in many ways, it is like ‘gambling’ you never know what’s going to happen next, who’s going to say what, and how others will respond. To many, the web is more than just a communication tool, it’s a source of entertainment and a social outlet.

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Jeremiah Owyang

Chief Catalyst, Crowd Companies

Jeremiah is the Chief Catalyst and Founder of Crowd Companies, which focuses on how large companies tap the collaborative economy, maker movement, and customer collaboration. Prior, he was a founding partner at Altimeter Group and an industry analyst at Forrester Research covering social computing.

He focuses on how disruptive Web technologies—such as social media, the collaborative economy, and interactive marketing—impact the relevance of corporations to customers today and in the future. He is well recognized by both the tech industry and the media for his grounded approach to deriving astute insights through rigorous research. His blog, “Web Strategy” is one of the premier blogs on how corporations connect with their customers using Web technologies. Jeremiah is frequently quoted in top-tier publications, such as The Wall Street Journal, The New York Times, and USA Today. Previously, Jeremiah was a founding partner at the Altimeter Group, worked at Forrester and at Hitachi, where he launched the company’s first social program. He was featured in the  “Who’s Who” in the Silicon Valley Business Journal, and his Twitter feed was named one of the top feeds by Time.

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