- Content Marketing
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the PlatformRise of Social Media in Ecommerce [INFOGRAPHIC]How eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Patient Opinion Leaders Are the New Healthcare InfluencersFive Online Community Types: Which One Does Yours Fit Into?Digital Communities: 5 Ways to Determine PurposeCelebrate Your Social Media Successes, but Don't Forget that Community Trust is the Key
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
The Purpose of Twitter
Posted on December 29th 2012
I instantly smiled at the metaphor and began attributing him in my digital marketing courses. I tell my students that I compare LinkedIn to the Chamber of Commerce, Facebook to the cocktail party, Pinterest to the digital scrapbook, Tumblr to the photo collage, and Twitter to the river.
If you know the timezones of people following you and possess experience to know what questions inspire people to respond, you might get lucky.
I would not expect anyone to notice I stopped tweeting. @ariherzog
— Lin (@Lin_Dolin) December 26, 2012
@ariherzog The very nature of Twitter makes all users, even the social media all stars, ephemeral.
— Justin Whitaker (@justinmwhitaker) December 26, 2012
No, @ariherzogI am sorry to say I know no one will miss me or even notice my absence. May be quite different for you tho
— Mireille 005 (@Mireille005) December 26, 2012
@ariherzog No not me
— johncarson (@johncarson) December 26, 2012
Justin’s response caused me to pause.
Four years ago, that question would have elicited 3-4 times as many responses. But today, considering 1) the shelf life of a tweet is about 3 hours and 2) most people follow hundreds or thousands of people (Mireille follows 384, Lin follows 693, Justin follows 2,107, and John follows 2,613), you’re lucky if a tweet gets a response at all.
If your Twitter broadcast frequency is 50 or more times a day and you already have scores of followers, such as @CNN, you have nothing to worry about. But the moment @CNN stops tweeting, or drastically reduces its frequency, you may ask questions but you’ll quickly see other tweets in your river — and the river will keep flowing.
Lin, Mireille, Justin, and John replied to me because my tweet is what they saw in their rivers at a moment in time. They probably didn’t filter or purify me. They saw my tweet and decided to reply. My tweet could have been anyone’s tweet and their replies could have been anyone’s reply.
As 2012 turns into 2013, I find myself tweeting less. I’m slowly developing an e-book on my Twitter evolution over the years. I want to tell my story as much as I’m sure you want to read it.
Please continue reading The Purpose of Twitter and leave a comment if inspired.
When he's not blogging, Ari helps brands improve their digital media marketing. Got a question? Need help? Contact Ari today!