- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Put Your Money Away! Stop Spending It on SEO
Posted on December 1st 2012
Yes, there was a time that little tricks and cheats would skyrocket you to the top of the search engine rankings. That time has come and gone, and unfortunately it may be time to fire your SEO company.
Now don’t get me wrong, your website still needs to be optimized for SEO. If you haven’t done that, you still need to. But what it really comes down to is good keyword-rich content and brand popularity. Popularity is measured in many different ways, and yes, Social Media is now one of them.
One of the biggest mistakes I see in SEO is that business owners tend to focus on the ranking rather than the results they see from that ranking. For example, we had a customer come to us for help with their social media, but they thought they were good with SEO. After-all, they ranked #1 for about 5 different keywords. Sounds great, right?
Well when we looked at their stats, they got absolutely no traffic from those keywords. That’s right -zero, nada, none. That means nobody was using those search terms at all and they weren’t getting any results out of those rankings.
Our philosophy is to follow the traffic. If you follow the traffic the SEO results will come. Focus on Social Media. The more fans you have, the more likely your content will be shared. Create engaging content. This is how you beat the system. People share engaging content. This is what brings in more eyeballs and more awareness to your business. As content gets shared, the search engines will notice. You’ll start to move up the rankings. When that happens, the magic begins.
I am by no means trying to imply that SEO isn't important. It is. In my opinion though, your money is better spent blogging and spending time on social media than on monthly SEO. Hire a guest/ghost blogger instead. That’ll bring in more ROI and help you in your search engine rankings as well. Spend it on Google Ads. Or hire a part time employee to help with Social Media. If you build it – AND PROMOTE IT – they will come.