Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Q&A with Alfredo Gangotena, Chief Marketing Officer at MasterCard Worldwide
Posted on March 13th 2013
Alfredo Gangotena is chief marketing officer of MasterCard Worldwide, with global responsibility for the company's advertising, sponsorships, promotions, research, insights and digital marketing initiatives.
Hayley Dunn: In your view, what are the big issues to watch out for in 2013?
- Scalable Real Time Marketing Solutions
- Common Mobile Marketing Standard Formats
- Social Commerce
Hayley Dunn: Do you feel that brands across the board aren't doing enough to utilize social media?
Alfredo Gangotena: While the majority of brands are now using social media, few are using it effectively at scale in direct support of their business objectives. We are focusing on listening, learning, responding, curating, sharing, and fueling conversations that directly impact our business in measurable ways. While not perfect, we’ve got plans in place to continuously improve and expand our efficient use of social media.
Hayley Dunn: Social is such a dynamic platform, if you could predict the biggest game changer in the next 10 years what would it be?
Alfredo Gangotena: Ten years is a long time and I suspect we’ll see lots of change. Facebook is still less than 10 years old and look what they’ve accomplished. I suspect we’ll start to see more ambient location-based solutions soon and that “social” will become less isolated single site experiences where one chooses to go to Facebook, Twitter or YouTube. Instead, I imagine it will all be housed in a single unified place, where all platforms are user focused in one place.