Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Questions That Matter To Facebook Community Managers
Posted on September 8th 2011
Community management has always been an integral part of an entire social media marketing campaign. International brands such as Dell and Gatorade have been at the forefront of community management by launching Mission Control Centers that monitor and engage with customers on the planet.
Arguably, Dell’s active user engagement has paved the way for other brands to utilize social media platforms to improve marketing and PR. It’s a must to leverage the social networks for increased brand awareness through establishing a relevant followers or fans. But after garnering a huge fanbase on Facebook, what would a community manager do to 10,000 fans to complement a business’s social media outreach?
In a new study from social media strategy firm Momentus Media called Engagement and Interaction: A Scientific Approach to Facebook Marketing, Facebook page administrators' most frequently asked questions are all rolled down. Momentus accumulated a database of top 20,000 Facebook Pages and their posts. For every analysis they analyzed between 10,000-250,000 Facebook posts. The study aims to answer what every Facebook community manager is asking with definitive answers from scientific analysis.
I’ve been seeing tons of sites and software that offer a promise that they’ll be giving you thousands of followers in a matter of days. But I reckon it’s not proper and is considered the equivalent of the SEO world’s black hat. Community management and high-level of user engagement sets the tone and direction of how a Facebook page will fare in the long run.
Of course, we don’t expect all brands and businesses to get 10,000 followers in a snap unless their companies are called Nike or Coke, but the idea of being patient and taking the right systematic approach to gaining fans will pay off in the long run.