Raise Your Content Marketing Game

Monica Romeri
Monica Jade Romeri Founder and CEO, Darwin Digital Content

Posted on June 15th 2013

Raise Your Content Marketing Game

High-quality content marketing is required to succeed in today’s competitive business world.  Whether you are a large corporation, a small or big business, an educational institution or a non-profit organization, your website visitors crave captivating, information-rich, content-marketing-raise-your gamehigh-impact and insightful content.  We are in the midst of the information age, and your prospects do a significant amount of online research comparing you to your competition.  How can you stand out and get ahead?  You need to deliver highly relevant and valuable information in a way that strikes a chord with your target audience.  Would you like to publish content that delivers results—seriously increasing the ROI of your content marketing?  Of course, you would, and you know that content marketing can do amazing things for your company.  However, the operative word is "can.”   Not all content is created equal.   

Strategic content marketing starts with a top-notch blog—one with a great deal of content that really hits the mark.  An excellent business blog can deliver dramatically increased reach, lead generation and new business development.  According to HubSpot, companies that publish a blog attract 55% more website visitors and generate 97% more inbound links and 434% more indexed web pages than companies that do not.  The more frequently you publish blog content, the more website traffic and leads you are likely to produce.  Companies that publish blog content at least 20 times per month attract over five times more website traffic than those that publish content less than four times a month.  In addition, companies that post blog content 20 times per month generate four times more leads than companies that do not maintain blogs. 

While all this sounds great, there is a catch; these statistics are based on averages.  Some companies attain phenomenal results with content marketing, and others do not despite their best efforts.  Now, let us address how you can match or exceed these statistics—gaining an edge over your strongest industry competitors and winning the content marketing game. 

How to Ensure Relevance and Deliver Value with Your Content

Your blog is a space for you to address industry topics and trends in depth, highlight your company’s thought leadership, provide best practices with ample data to back up your assertions and—above all—offer significant value and relevance to your target audience. Achieving this requires always being in the know about industry happenings and trends, so analyze the blogs of your top competitorsn—noting the most popular topics, publishing frequency, who the content creators are, and how the content is shared in order to determine what works best for your specific industry.  Subscribe to top industry blogs via RSS to monitor and track the latest trending content topics.  Employ social listening to locate individuals on social media, who are asking questions related to one of your recent topics, and share your content with them.  Ask your sales team or consultants about the most frequently asked questions and common concerns, and then address them in your published content.  The more your clients and prospects value you as a trusted informational resource, the more your content marketing ROI will rise.     

Overall, your published content should be comprehensive and broad, while also providing deep industry insight and analysis.  Take care that your website and blog is not so jam-packed with ads and CTAs that they detract focus from your content.  Your website and blog must be neatly organized and visually appealing.  Ensure that all text is free of spelling errors, typos, and grammatical and editing oversights.  Content should be original; avoid redundant content on the same topics with only slightly altered keyword variations.  Although content should be created with SEO in mind, the style and substance of content must appeal to your website visitors and blog subscribers.  If your goal is to increase lead generation; avoid being overly salesy; it will not get you there.  Your content should be information-rich, cover relevant industry trends and not merely push your own products or services. 

If you want higher than average content marketing results, then your content better provide more value than other content in relevant SERPs as well as capture and maintain the attention of your target audience.  If you want extraordinary content marketing results, be extraordinary, and publish the best industry content.  If you do not have the resources in-house, hire an inbound marketing agency or a talented content writer to help you raise your content marketing game.

 

Monica Romeri

Monica Jade Romeri

Founder and CEO, Darwin Digital Content

Monica is Founder and CEO of Darwin Digital Content, a performance-based content marketing agency.  DDC delivers highly evolved and strategic content creation and marketing services to help clients—big and small—attract their target audiences and drive revenue.

Monica has a proven track record of publishing captivating, persuasive and elegant content. Her background in sociology and interest in group dynamics facilitate her development of unique and provocative and yet highly relevant content topics and strategy. Her content has trended on LinkedIn and been featured on SocialMediopolis, Jeremy Goldman’s daily Social 6 and Yahoo! Small Business Advisor. Monica consistently incites seriously high rates of website traffic, social content curation and lead generation and conversion. For all her latest content, follow her on Twitter: @MJRomeriDDC.

The Darwin Digital Content team can breathe life into any topic—attracting a significant captive audience, enhancing SEO and amplifying online influence to help clients reach and surpass their content marketing objectives. DDC creates blog and premium content and also offers strategic content consulting, editing services and social media marketing.

 

 

 

 



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Comments

Sunday
Posted on June 17th 2013 at 12:11PM

It is obvious that why most companies never do well with their content marketing strategy is because they focus on telling customers more about their companies or products.

If they can change strategy by focusing on delivering value to the customer through every aspect of the website or blog, then they could have increased chances generating more leads and converting them to sales.

This comment was also left in kingged.com where this post was shared and "kingged".

 

Sunday - kingged.com contributor

http://www.kingged.com/raise-your-content-marketing-game/

Sunday
Posted on June 17th 2013 at 7:21PM

This post calls again the importance of content marketing. Its definitely a strategy that yields results if practiced and applied efficiently.

Raising the content marketing game is fundamental for bloggers or Internet marketers to compete online. Luckily, the need for this has been emphasized by Monica Jade Romeri!

The best takeaway from this post is that valuable and relevant contents should form the core of online marketing strategies!

 

This piece and comment have been shared in kingged.com. 

www.kingged.com/raise-your-content-marketing-game/

 

Monica Romeri
Posted on June 18th 2013 at 2:48AM

Sunday, thank you for your insightful comments.  I am glad you liked the article.  Good luck in raising your content marketing game!

Rayenari Suarez
Posted on August 9th 2013 at 1:15PM

Easy down to earth post. Most small business need to understand social media.
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