Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Reaching Your Customers with Social Media: Monopoly Tokens Put to Facebook Vote
Posted on January 17th 2013
Pass Go and Collect $200 — Monopoly is as good as it gets when talking about childhood board games, and I’ve played them all. Board games are an integral part of life in my family, and now a piece of that memory is being put to the social media test.
Growing up with three brothers turns everything into a competition. The biggest battle in Monopoly wasn’t who would win: it was which piece you got to play as. And let’s be real, with four young boys playing a board game, we never actually finished a match. Either the board got flipped or the power came back on before we finished. The boot, the dog, the top hat, the battleship: each had their own mystique and appeal. The real battle, the important battle, was which token you could barter, beg, or arm-wrestle for. Well, that could all change — and relatively soon for a game that hasn’t changed much in 75 years.
Monopoly has announced that they will be switching out one of the game tokens for a replacement that’s “that’s more representative of today’s Monopoly players,” according to Eric Nyman, senior vice president for Hasbro Gaming.
Everyone now has a chance to vote to save their favorite token, and you can even vote to select the next Monopoly piece. For a game that is available in 111 countries and 43 languages, it makes sense to do the voting where everyone already is: Facebook.
Here, Hasbro is providing an excellent example of using social media to engage their wide base of fans and make them part of the creative process. Additionally, it’s a revitalized presence for the Depression-era property in a new fast-paced media landscape. Board games have suffered a significant drop in sales in recent years as consumers turn to their smartphones and tablets for entertainment, and this vote is tailor-made to draw customers’ attention and keep it. There are two factors at work here: the instinctual impulse to defend your favorite piece, and the lingering psychological effect of the positive action, leading to increased brand awareness. Nearly everyone has fond memories of the game and its iconic pieces, and this is an excellent way to put the “outrage machine” of the Internet to work and churn up public interest to boot (if you’ll pardon the pun) in the game. Bravo to Hasbro!
So which piece will you be throwing your efforts behind? I wouldn’t want to sway your vote, but I would hate to see the battleship go… and I have to admit, that robot looks pretty sweet.
So go vote! Save your token! As Hasbro says, “don’t leave this one to Chance.”