Nov 29 Posted 2 years ago
Fascinating tips and facts about QR codes. There are still a lot of people who have no idea what a QR code is for, though, and one example of that is my friend. It was a pain trying to explain just what it's for without an example in hand. Great article, though! Here's another. http://blog.printplace.com/printed-media-qr-codes-increased-customer-interaction/
Nov 10 Posted 2 years ago
'QR Code Market' is a non sequitur. QR Codes are simply a physical link rather than a hyperlink and we don't talk about the 'Hyperlink Market' do we? Neither are QR Codes a call to action, although many inexperienced marketers have yet to realize that this is the case.
As the technology quickly matures people use QR Codes to get to what's at the other end not because they see one and think 'great there is a QR Code I think I will scan it and see what happens'.
If you want to know the future of QR Codes in other countries look no further than Japan where QR Codes have been ubiquitous for many years. The average Japanese consumer scans a QR Code 1.24 times per week. The three main reasons given for scanning the codes are 31.6% to use a coupon, 30.9% to apply for a special promotion and 22.7% to have more information on a product.
A QR Code is simply a key to unlock value for the consumer, nothing more.
Sep 25 Posted 2 years ago
Andrew, I did mention that it is not the users' fault. It can be raised to a great level, if businesses come up with new idea. Like they did with social media. As more and more businesses starts to use them, raising the numbers will not be a problem. But, at this moment, telling exact figures is not possible.
Sep 25 Posted 2 years ago
Can you put a quanatative number on how big the qr market will be worth?
are we talking 50billion in 2 years etc etc .. i erad recently the couponing will be worth that
much by 2015. Thanks in advance
October 06, 2015Tuesday, October 6th at 12pm ET/9am PTExclusive, Live Webinar from Social Media Today Any good marketer knows that social selling is the next f...
September 15, 2015At one point or another, scaling your organization is going to mean automating some part of your process. Because of the demands of data, automa...
July 29, 2015Real-time marketing: you know it's a critical element in your business strategy, but are you finding it hard to master? You're not alone....
July 15, 2015Social has given brands and marketers a great new tool -- but it's a tool that can be as intimidating as it is powerful. At the top of t...