May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Nov 29 Posted 2 years ago
Fascinating tips and facts about QR codes. There are still a lot of people who have no idea what a QR code is for, though, and one example of that is my friend. It was a pain trying to explain just what it's for without an example in hand. Great article, though! Here's another. http://blog.printplace.com/printed-media-qr-codes-increased-customer-interaction/
Nov 10 Posted 2 years ago
'QR Code Market' is a non sequitur. QR Codes are simply a physical link rather than a hyperlink and we don't talk about the 'Hyperlink Market' do we? Neither are QR Codes a call to action, although many inexperienced marketers have yet to realize that this is the case.
As the technology quickly matures people use QR Codes to get to what's at the other end not because they see one and think 'great there is a QR Code I think I will scan it and see what happens'.
If you want to know the future of QR Codes in other countries look no further than Japan where QR Codes have been ubiquitous for many years. The average Japanese consumer scans a QR Code 1.24 times per week. The three main reasons given for scanning the codes are 31.6% to use a coupon, 30.9% to apply for a special promotion and 22.7% to have more information on a product.
A QR Code is simply a key to unlock value for the consumer, nothing more.
Sep 25 Posted 2 years ago
Andrew, I did mention that it is not the users' fault. It can be raised to a great level, if businesses come up with new idea. Like they did with social media. As more and more businesses starts to use them, raising the numbers will not be a problem. But, at this moment, telling exact figures is not possible.
Sep 25 Posted 2 years ago
Can you put a quanatative number on how big the qr market will be worth?
are we talking 50billion in 2 years etc etc .. i erad recently the couponing will be worth that
much by 2015. Thanks in advance