QR codes are the major link between:
Don't you think these 3 covers almost all the major media we have today? Before QR codes, Print Media and Online Media were competing head to head. But, QR Code has made both complementary to each other.
Calvin Klein Online Adult Video Commercial was first hosted and the QR code was placed on a Billboard in New York City.
Accroding to the 3 media that QR code connects, if you go for Subset Concept, then the lowest number (smartphones) would be your maximum market size, since the print and online media is larger. But, the maximum market size also has many other subsets.
And I am afraid that we are actually being shown only the Subset of the Subset of the total market. e.g. if you are going to believe that the market size is actually the number of users that uses QR codes, that's really injustice to the stat. It's actually not about numbers, it is also about possibilities.
[Rant]Re-iterating, it is not actually the numbers of smartphones[/Rant]. Because, the facts are:
So, it's actually not about the number of smartphones or the number of people holding one. It is about the the possibilities that it offers and the possibilities that are still untapped.
Study Courtesy: Emarketer
The article on Emarketer shows that the usage of QR Code is in a steady pace. Frustratingly, people are not getting into using QR codes much. My hunch is, it's actually based on the Subset of the Subset I was talking about earlier.
To me this stat is a bit frustrating. The most frustrating thing is that, it is mostly used by users for getting coupons.
Study by Emarketer
But, as the untapped possibilities start to unveil, the use will sky rocket. The market is waiting to be boosted. I really don't think it is users' fault. Businesses are failing to utilize it heavily. Moreover, it's just that businesses are not coming up with great ideas for QR Code utilization.
And starting from marketing to service delivery, from commercials to humor, everywhere QR codes will rule, because I don't think Print Media is going away anytime soon. So, there will always demand for such loopholes to jump between dimensions (aka media - print vs. online).
Those who disbelive, please mark my word that these will happen in future:
I really can go on and make a 101 list. If you still beleive that the QR codes market size is not that big or not that promising, then you just have not seen much success in life [sorry for the insult].