The following is based on "Real-Time Marketing Explained" an exclusive whitepaper brought to you by Dachis Group. Download the complete whitepaper now and learn how to quickly and easily get started with real-time marketing today.
Imagine you are a marketer in 1951. Harry S. Truman is president and Milton Berle is the most famous person on T.V., raking in 80% of all television viewers every night of the week. It's the dawn of modern mass marketing.
What if you were the first marketer to figure out how to use T.V. to sell stuff? You'd probably be in pretty high demand. The potential to sell your products would be effectively limitless.
Well, an innovative, new marketing channel with the potential to rival television for its importance has arrived and marketers are starting to take notice. This channel is everywhere all around us, and it's only become accessible to marketers in the last few months.
What is this new channel? It's a collection of the real-time trends that come from hundreds of millions of people creating, sharing, and discussing everything under the sun every single day. It's the embodiment of the 500 hundred million Tweets per day that have made Twitter worth $16 billion and the 1 billion Facebook posts per day that have made Facebook worth $40 billion. Real-time trends are revolutionizing marketing.
Like any good revolution, this all starts with a huge change in human behavior: your customers and prospects have stopped conveniently pooling their attention on CBS or ABC on Mondays at 7pm. Instead their attention flits constantly from cat videos to news stories to celebrity gossip.
And they are doing this around the clock, every day.
Suddenly, a single trending meme can earn as much attention in a day as a T.V. show in a season, and then disappear forever.
That's a scary fact for a marketer who is used to predictable, planned marketing, but it's also pretty exciting.
You see, if you can harness real-time trends, you can build an incomparable marketing advantage: for the first time you can stop trying to ambush your customers while they do something else. Instead, you will be able to go where your specific customers are and talk about the things your specific customers care about.
Look at it this way: imagine you've been buying a billboard on a street where 10,000 random cars drove by every week. You've been hoping that some of those drivers happen to need your product and will pull over to the nearest mall to buy it - but in reality just 10 of those people ever do. Not so great.
With targeted trends and real-time marketing, it's as though there was a magical street somewhere that only your prospects were allowed to drive on. 10,000 cars still drive by but this time every single one of them is in your target market.
If you could, wouldn't you rather buy a billboard on the targeted street?
All you have to do is go to the trends.
It will be like you discovered television while everyone else was still buying billboards.
Want to learn how? Download the Whitepaper: Real-Time Marketing Explained.