How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!

Red Cross Social Media Strategy/Policy Handbook: An Excellent Model

Wendy Harman at the Red Cross has been hard at work creating this draft version of the organization's Social Media Strategy Handbook.   It is intended for staff and chapters and is encouraging them to participate in social media and craft a strategy for their chapter.  It isn't a command and control policy, it's encouraging, provides a lot of useful tips/steps, and is also realistic about the time commitment involved.

The first step is to become social media savvy - the premise that you can better understand how the tools work if you use them personally.  It goes on to lay out some guidelines for personal use if the employee or volunteer chooses to self-identify their affiliation with the Red Cross.

The handbook is built upon the work of other organizations that have shared their policies.


Join The Conversation

Upcoming Webinars

Whitepapers

  • July 07, 2015
    Social and Mobile Marketing Data Report: Register Below to Receive the Exclusive ReportMarketers: Sold on Social, Still Getting Their Feet W...
  • May 27, 2015
    Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...