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Register for 'Predictions for 2012' Webinar with David Meerman Scott and Shel Holtz, Tuesday, 1/17

An exclusive, live webinar from Social Media Today -- January 17th at 12pm EST / 9am PST -- Register to attend:  


This industry is defined by change on the macro and micro level and everything in between. We’ve become accustomed to participating in social media as being like trying to balance standing up in a small boat. As the underlying infrastructure of Internet bandwidth changes, as our personal computers get faster, as new devices provide new social environments and rules, as the big players jockey for competitive advantage, as users’ tastes change and the demographics shift, the world of social media continues to morph - not toward any final, ultimate status. So the exercise of predicting what will happen in the coming year has become a hybrid of serious analysis and entertainment - a guessing game with huge stakes. During this webinar we will explore some of the most high profile variables that will define our collective social experience over the coming months.

  • How will the masses choose to budget their time and participation across the major social platforms?
  • Will Google Plus make significant inroads in luring people away from Facebook?
  • How will the increasing use of tablets impact platforms and group participation?
  • Will SOPA pass, and if so, how will it affect publishing and content management on the Web?
  • Will apps become a viable alternative to the Web?
  • How will journalism adapt and evolve as print publishing loses even more ground to digital publishing?

Even if you cannot attend the webinar at this time, you will receive an audio recording of the webinar if you register here : 

About the Panel:

David Meerman Scott

David Meerman Scott's book "The New Rules of Marketing & PR" opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list with over a quarter of a million copies sold in more than 25 languages from Bulgarian to Vietnamese, "New Rules" is now a modern business classic. Scott's popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers. His other international bestsellers include "Real-Time Marketing & PR" and "Marketing Lessons from the Grateful Dead" and his most recent book "Newsjacking" is generating tremendous buzz in the PR and marketing community. He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies.Check out his blog at or download his free ebook ebook Real Time: How Marketing & PR at Speed Drives Measurable Success 

Shel Holtz

Shel Holtz is principal of Holtz Communication + Technology. He advises organizations on strategic communications with a focus on digital and social media. Shel has written or co-authored six books. He has been blogging since 2004 and with his co-host, Neville Hobson, launched the first and longest-running PR podcast, "For Immediate Release," now in its eighth year. Before forming his own practice, Shel served as director of Corporate Communications for two Fortune 500 companies and as a communications practice leader for a global consulting firm. A regular on the speaking circuit, Shel is a founding fellow of the Society for New Communication Research and serves on the advisory board of The Mayo Clinic Center for Social Media. He is accredited by the International Association of Business Communicators (IABC), and is an IABC Fellow.

Robin Fray Carey, Moderator

Robin Carey is the co-founder and CEO of Social Media Today, LLC, a blogging network that assembles the world’s best thinkers on business and public policy. Carey launched Social Media Today in 2007 with the goal of connecting leading experts across a variety of business conversations. In 2011, these communities have attracted over 100,000 registered members and over half a million monthly visits. Social Media Today’s advertising roster includes Fortune 500 companies like DuPont, Siemens and Microsoft.  Ms. Carey graduated with distinction from the University of Virginia, where she was an Echols Scholar. Find her on twitter @robincarey

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