Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Relationship Building as a Key to New Customer Acquisition
Posted on March 14th 2014
Social media platforms have transformed the way we conduct business and build relations. While branding and promoting your business on any social media platform, you have to realize that these connections form an invaluable and integral part of business development. Although great content on social media platform that capture the attention of consumers, you have to build relationships for driving sales of any brand. Podcasters are the biggest influencers in building relations and marketing. Podcasters are actually termed as “power users.”
Relationships form the fundamental currency of any business
Social media channels have transformed the way we communicate and build relations. You can reach out to people all over the world from the comfort of your home. Now, marketing and business promotions are no longer restricted to meetings and events. Social media platforms have immensely helped people in branding their goods and services. However, marketers need to know that large number of likes and followers on social media platforms may not actually lead to huge sales and profits.
Attend conferences for branding and promoting business
One of the best platforms for building business relations is through business conferences. Here, you get an opportunity to showcase your talents and forge connections with real people. Business conferences help you in creating an impact on influential people in the business community. Try having conversations with the speakers for the purpose of networking. You make an impact in these business conferences by asking meaningful questions. Attend many marketing and branding events as these are platforms where you get to have face-to-face encounters with consumers.
How to measure Return on Relationship
For the purpose of expanding business, marketers need to understand that connections build on social media platforms should be transformed into real connect. This would help you in realizing “return on relationship.” Marketing forms the crux of any business and transforming social media connections into sales helps people in expanding their business. With social media platforms, you can connect and engage with millions of consumers all over the world. The sales driven through social media platforms are termed as “return on relationship.”
How brand advocates help in digital marketing
In the era of digital marketing and sales, relationship building has been transformed by leaps and bounds. Note that, recommendations and comments made by people on social media platforms help you in understanding the needs of consumers. The most successful brands are the ones that listen to the needs of consumers. Recommendations made by people on social media have a much greater impact than any review. Employees could be considered as the best assets for digital marketing. When employees of a company make a personal brand of themselves on social media, they actually engage and drive attention of their company’s products and services to millions of people.