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Resources for Modern Marketers: What Should You Be Reading?

ImageMarketing Profs published a great resource for modern marketers who want to understand where their attention is best spent. Titled “Digital Marketers on Twitter: What They Share, Whom They Retweet” and based on research by Leadtail and Netbase, it’s a handy post that bubbles up the best resources based on which are shared most often, and by whom.

When it comes to industry media, (about 35% of the links shared overall), I’m thrilled to see that Social Media Today, an amazing aggregate resource of “The World’s Best Thinkers on Social Media”, is in the Top 10, neatly sandwiched between the estimable Venture Beat and The Next Web. I’m doubly thrilled because not only do I sit on the advisory board of SMT, but I’ve also been lucky enough to moderate their Best Thinkers webinar series for the last couple of years; something I enjoy tremendously, and which allows me return to my roots in journalism, if only for an hour every week or so.

If you haven’t yet joined us for one of these great and lively discussions (which are free!) you can register here for next week’s discussion, “Paid vs. Earned vs. Owned: What Does an Integrated Strategy Look Like?” These webinars are planned and programmed to provide differing viewpoints on some of the most pressing issues facing digital leaders today, and we don’t shy away from tough conversations and tough questions. All opinions must be accounted for with proof points, and our audience has come to expect and applaud this no-nonsense approach.

Finally, if you are familiar with and enjoy the webinars, then you must attend the first-ever Social Media Today “Social Shake-Up” conference in Atlanta September 15-17th. Two amazing days (plus workshops) of hard-hitting, to the point and real discussions about real problems – brands will share their experiences on stage, with a hand-picked selection of top-notch agencies and vendors providing a broader view of the marketplace. It’s going to be fantastic – I hope you’ll be able to join us!


Join The Conversation

  • suzimcc's picture
    Oct 17 Posted 3 years ago suzimcc

    Hi Diana, 

    The webinars are recorded and we will be posting the Social Cocktail one with the next few days. In the meantime please check out our Storify on the tweetchat that accompanied the webinar!


    Suzie McCarthy


  • Oct 17 Posted 3 years ago DVZinABZ

    Hi Maggie

    I recently watched "The Social Cocktail: How Social Data Offers Limitless Possibilities" webinar which was excellent. I was waxing lyrical about it to a colleague who would benefit from viewing it. So I was wondering if it had been recorded?

    Many thanks

  • Aug 19 Posted 3 years ago bgriffin

    is the Paid vs Earned webinar recording available online?

  • Aug 16 Posted 3 years ago iTs_rahulpatel

    Thanks Maggie for the great info in this article. 

  • Robin Carey's picture
    Aug 8 Posted 3 years ago Robin Carey

    Maggie, naturally we are thrilled with the ranking that the MarketingProfs survey gave us.  I've no way of knowing until I dig more into the methodology, but from looking at other analytics I have learned that a huge contributor to our brand strength on twitter is to be found in the tweet-chats that take place around the webinars, which you reference.

    And of which you are the host...along with Paul Dunay.  So kudos to you.

  • Bricks2312's picture
    Aug 8 Posted 3 years ago Bricks2312

    Thanks Maggie for the read and all the resources I can now look at. I haven't been to all these sites yet, so it will be fun to check them out. 

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