Resources for Modern Marketers: What Should You Be Reading?

maggiefox - Social Media Group
Maggie Fox Senior Vice President, Digital Marketing, SAP

Posted on August 8th 2013

Resources for Modern Marketers: What Should You Be Reading?

ImageMarketing Profs published a great resource for modern marketers who want to understand where their attention is best spent. Titled “Digital Marketers on Twitter: What They Share, Whom They Retweet” and based on research by Leadtail and Netbase, it’s a handy post that bubbles up the best resources based on which are shared most often, and by whom.

When it comes to industry media, (about 35% of the links shared overall), I’m thrilled to see that Social Media Today, an amazing aggregate resource of “The World’s Best Thinkers on Social Media”, is in the Top 10, neatly sandwiched between the estimable Venture Beat and The Next Web. I’m doubly thrilled because not only do I sit on the advisory board of SMT, but I’ve also been lucky enough to moderate their Best Thinkers webinar series for the last couple of years; something I enjoy tremendously, and which allows me return to my roots in journalism, if only for an hour every week or so.

If you haven’t yet joined us for one of these great and lively discussions (which are free!) you can register here for next week’s discussion, “Paid vs. Earned vs. Owned: What Does an Integrated Strategy Look Like?” These webinars are planned and programmed to provide differing viewpoints on some of the most pressing issues facing digital leaders today, and we don’t shy away from tough conversations and tough questions. All opinions must be accounted for with proof points, and our audience has come to expect and applaud this no-nonsense approach.

Finally, if you are familiar with and enjoy the webinars, then you must attend the first-ever Social Media Today “Social Shake-Up” conference in Atlanta September 15-17th. Two amazing days (plus workshops) of hard-hitting, to the point and real discussions about real problems – brands will share their experiences on stage, with a hand-picked selection of top-notch agencies and vendors providing a broader view of the marketplace. It’s going to be fantastic – I hope you’ll be able to join us!


maggiefox - Social Media Group

Maggie Fox

Senior Vice President, Digital Marketing, SAP

Maggie Fox is the Senior Vice President of Digital Marketing at SAP, responsible for delivering a unified digital experience to SAP customers and the market. Prior to joining SAP, Fox was founder and CEO of Social Media Group, established in 2006 and one of the world's most highly respected independent agencies helping businesses navigate the socially engaged Web. She has been interviewed about social and digital trends by Inc. magazine, The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News and The Financial Post, among others. In 2011, The National Post named her one of Canada's Top Innovators. Fox sits on the boards of and the Heart and Stroke Foundation.

See Full Profile >


Posted on August 8th 2013 at 11:49AM

Thanks Maggie for the read and all the resources I can now look at. I haven't been to all these sites yet, so it will be fun to check them out. 

Robin Carey
Posted on August 8th 2013 at 6:44PM

Maggie, naturally we are thrilled with the ranking that the MarketingProfs survey gave us.  I've no way of knowing until I dig more into the methodology, but from looking at other analytics I have learned that a huge contributor to our brand strength on twitter is to be found in the tweet-chats that take place around the webinars, which you reference.

And of which you are the host...along with Paul Dunay.  So kudos to you.

Posted on August 16th 2013 at 9:33AM

Thanks Maggie for the great info in this article. 

Posted on August 19th 2013 at 11:03PM

is the Paid vs Earned webinar recording available online?

Posted on October 17th 2013 at 10:33AM

Hi Maggie

I recently watched "The Social Cocktail: How Social Data Offers Limitless Possibilities" webinar which was excellent. I was waxing lyrical about it to a colleague who would benefit from viewing it. So I was wondering if it had been recorded?

Many thanks

Posted on October 17th 2013 at 11:58AM

Hi Diana, 

The webinars are recorded and we will be posting the Social Cocktail one with the next few days. In the meantime please check out our Storify on the tweetchat that accompanied the webinar!


Suzie McCarthy