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Rethinking Twitter Best Practices: Number of Daily Tweets
Posted on August 21st 2013
Do you pay any attention to the continuous flood of Tweets that fill your stream from the hundreds or thousands of people, businesses and brands you follow?
I don’t want to offend anyone, but if you’re like me, you probably don’t.
The simple solution to more effectively absorb content on Twitter is of course to create lists, or search streams in a service such as HootSuite.
This lets you focus on want you want to be paying attention to, and filter out much of the noise.
But here’s my question…
Why does there have to be so much noise on Twitter?
A stat I came across some time ago indicated that roughly 15 percent of retweeted tweets had zero clicks (Source: HubSpot).
People – many people – are blindly sharing content without even looking at it. If people are sharing content that they aren’t even looking at, then there’s an absolute zero percent probability that they’ll be able to add thoughts, a new perspective, or their take on the content. By not doing these things, they’re failing to provide additional value and added context to their audiences than the link alone would provide.
Consider re-thinking best practices for how many tweets to publish each day.
As I’m sure you have, I’ve been exposed to a number of ‘best practices’ about how many tweets a company should publish each day. The number given has varied widely, but I’ve seen numbers as high as 30 or more being recommended to maximize engagement.
What works best in the long-term is focusing on the value of your content.
Instead of being fixated on a particular number of tweets that need to be published each day, focus on publishing quality content that is going to be of value to your audience. Links to articles you haven’t even read I would consider as being not overly valuable. You don’t know what the content is, and you won’t be equipped to carry on a conversation about its main points should a conversation be sparked.
When making the suggestion to be less focused on the number of tweets your business or brand publishes each day, I’m of course not including conversational tweets such as @-replies. In fact, the openness of Twitter is one of its biggest strengths, and it’s an amazing platform on which to proactively reach out to a broader audience outside of your own.
What’s your take on the quality and value of content being published by the majority of businesses and brands?
Have you adopted any ‘best practices’ for how many tweets to publish each day?
If so, what caused you to land on that number, and what benefits have you experienced by sticking to it?
It would be great to chat with you about this more in the comments, or of course on Twitter @RGBSocial