Technorati, which is making somewhat of a comeback, published earlier this month the State of the Blogosphere 2010 report, saying that 56% of all blogs are from North America… leaving 44% from the ROW. A couple of the big noted trends: the rise of mobile blogging and the increasing influence of women bloggers (sort of normal when you consider that 14/19 of the major social media sites have a majority of women).
Much like the service provided by the priority inbox on Gmail, we are in desperate need of filtering the information inflow. There is no doubt that in your address book, social network or RSS feed, there are some contributors that are more important, pertinent and meaningful than others. How do we make sure that we always read that which counts most? First stop, is to actually stop and think about it! What are the subjects you are most interested in (refined keyword search)? Who are the best people to whom you should listen? Then there is the method: which tools will you use to filter?
One of the key skills for tomorrow, at least in the business space, will be the ability to curate (i.e. filter and organize) the information. This means, in fact, knowing how to identify the good sources (find them), then to organize how you read, digest and absorb the inflow. From inbox management to knowledge sharing, information curation is one of the biggest challenges for managers today. The new Facebook messages service might also help in this regard.
Herewith, as a starting point, from the Myndset’s point of view, are the five blogs that I like to read most on a regular basis (along with why!):
What are your favorite blogs for digital brand marketing? Who is your best source for “curated” material? How do you curate your information? Please do share with us!