- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
The Rise of the Anti-Internet Cafe
Posted on August 10th 2014
Indeed, there have even been suggestions that the noise of a coffee shop is the ideal level of noise to foster creative thoughts. Researchers found that the 70 decibels of noise found in your average cafe was ideal for coming up with new ideas. The research prompted a business, known as Coffivity, which aims to bring the noise of the cafe to our desktops.
Of course, as with any movement, as soon as these things begin to grow in popularity, they prompt a backlash. Just as many are choosing to frequent their favourite cafe to work, there are those who want these mobile workers to hop it. They don’t want their cafes to be over-run by people with their heads illuminated by the glow from their laptop or smart phone.
The Social Rehab cafe in Singapore for instance offers people a discount if they leave their mobile device at the door upon entry. The Faraday Cafe in Canada strives to take choice out of the equation altogether. They have created a cafe such that it is impossible to get either a wi-fi signal, nor indeed a mobile phone signal at all. The cafe is located in a temporary facility in the Chinatown Experiment pop-up space in Vancouver.
The name comes from the Faraday cage that inspired the design. This mesh of conducting material is able to block any electronic signals from entering or exiting the building, thus rendering any attempts to access mobile Internet useless.
The aim of the cafe is to provide people with an environment where they can truly get away from the stresses and strains of modern life, and literally disconnect for a bit over a coffee. Founder and artist Justin Thomas told Fast Company: “I wanted to design a space where you don’t have to tell someone to stop. The arrangement of the room and the materials allow people to effortlessly walk in and decide their own limits.”
Sadly, the cafe was only open for a short time over the summer. Would something like this catch on on a more permanent basis do you think? Is there sufficient demand for a disconnected cafe experience?
Photo Credit: Coffee Shop/shutterstock