SMT Wants to Connect with You at SXSW

Are you headed to SXSW? Let us know!

 

ROI and Social Media: Going From Likes to Buys [INFOGRAPHIC]

Marketers often wonder how they should quantify the ROI of their social media activities.

There’s rarely a straightforward answer to this – it always depends on the specific objectives of the brand, and social media’s role within the broader marketing mix – but this handy infographic from CouponCabin offers some ideas on the kinds of things marketers could measure, and how they impact the brand’s bottom line:

ROI social media

Thanks to the folks at eConsultancy for introducing us to the graphic.

Upcoming Webinars

Whitepapers

  • February 20, 2015
    Symantec, the global technology security provider, needed to provide its global customer base access to social customer service.  They were...
  • February 20, 2015
    An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...

Join The Conversation