You can’t expect to scale your business if your employees exist in separate silos and aren’t connected across the entire organization. Join our next #SMTlive webinar to learn from our expert panel. 

ROI and Social Media: Going From Likes to Buys [INFOGRAPHIC]

Marketers often wonder how they should quantify the ROI of their social media activities.

There’s rarely a straightforward answer to this – it always depends on the specific objectives of the brand, and social media’s role within the broader marketing mix – but this handy infographic from CouponCabin offers some ideas on the kinds of things marketers could measure, and how they impact the brand’s bottom line:

ROI social media

Thanks to the folks at eConsultancy for introducing us to the graphic.

Join The Conversation

Upcoming Webinars

Whitepapers