ROI and Social Media: Going From Likes to Buys [INFOGRAPHIC]

We Are Social Singapore
Simon Kemp Regional Managing Partner, We Are Social Singapore

Posted on July 29th 2013

ROI and Social Media: Going From Likes to Buys [INFOGRAPHIC]

Marketers often wonder how they should quantify the ROI of their social media activities.

There’s rarely a straightforward answer to this – it always depends on the specific objectives of the brand, and social media’s role within the broader marketing mix – but this handy infographic from CouponCabin offers some ideas on the kinds of things marketers could measure, and how they impact the brand’s bottom line:

ROI social media

Thanks to the folks at eConsultancy for introducing us to the graphic.

We Are Social Singapore

Simon Kemp

Regional Managing Partner, We Are Social Singapore

Simon Kemp is Regional Managing Partner for We Are Social in Asia, based in Singapore. We Are Social is a conversation agency with offices in New York, London, Paris, Milan, Munich, Singapore, Sydney & São Paulo. We help brands to listen, understand and engage in conversations in social media. If you’d like to chat, please email us at sayhello [at] wearesocial [dot] sg, or say hello on twitter: http://twitter.com/wearesocialsg

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