Are you leveraging the reach and authentic enthusiasm of your employees? Hear from General Mills and AT&T on #SMTlive. Register here for the free webinar.
Explore more: 

The ROI Of Social Media [Infographic]


“What’s my return on investment?”

This is a question we know all too well at Firebelly. We like to compare it to the ROI of a your mother because it’s almost impossible to put a value on everything she has done for you throughout your life. But, that’s another blog post.

This infographic from  MDG Advertising does an excellent job depicting the ROI of social media and outlining a new way of thinking for businesses. It explains how companies are looking beyond sales and dollar signs, and looking at metrics like site traffic, conversion, number of positive mentions, etc. It also shows that companies are increasing social media plans and budgets. The difficultly with ROI is that there is no standard measurement, so it’s important to identify your objective(s) before diving in and re-evaluating those objectives based on results.


Join The Conversation

Upcoming Webinars


  • September 08, 2015
    Find out how today’s top marketers are using social display to build brand love and grow business. Download “The Pursuit of Social Persuasi...
  • September 03, 2015
    The Social Customer Service Index 2015Measuring Use and Effectiveness of Social Media Tools for Customer Service An exclusive whitepaper bro...