With 2013 rising on the immediate horizon, the promise of a fresh start and innovation presents itself once again.
But most exciting of all is the prospect of a brand new Anchorman 2 movie, set to be released next December. The cast of 2004's comedy classic will be reprised in full, including our favorite mustached protaganist, Ron Burgundy.
This excitement sparked conversation around the office. What if Mr. Burgundy could offer tips on social media, in a way that only he can?
Grab some milk, your pal Baxter, and see what your favorite anchorman has to say about your online marketing efforts.
Ron's Tip #1: I don't think anyone knows what social media means anymore. Scholars maintain that the translation was lost hundreds of years ago.
This isn’t much of a tip, but a good opportunity to debunk a common myth. There is a science to social media for business. Never go in blind. You’ve gotta keep your head on a swivel. Have a steadfast plan for when your followers interact with you; be consistent with your responses. Find a good mix of content your company creates and sources that you can pull content from, and share them both with great zeal. An interested and engaged audience is derived from a posting strategy that is characterized by diversity. And diversity, as we know, is not an old, old wooden ship.
Ron's Tip #2: I'm not sure how to put this, but your YouTube channel is kind of a big deal.
Video is a critical part of an online presence. It is a different type of content that is very easy to consume. And let’s face it, your company bloggers will have those days when they are just tapped out. When the written words aren’t flowing, get behind the camera and start talking. Additionally, having a well-branded and professionally done catalog of videos will make you look good. I mean really good.
Ron's Tip #3: Stay classy, various social media outlets.
Your social media outlets are just as important as any other marketing channels. Remember, everything you post is a reflection of your corporate identity. Take great care in showcasing your personality while not being unprofessional or offensive. Any post about political affiliation, social issues or things of the like can potentially alienate customers. Keep it clean, keep it light-hearted, keep it entertaining.
And until then, you stay classy, Social Media Today.
Follow Lou on Twitter, where you'll find nothing but leather-bound books and rich-smelling mahogany.