The Worst Content Marketing Is What Everybody Else Is Doing: How to Get Ahead and Stay ThereContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the PlatformRise of Social Media in Ecommerce [INFOGRAPHIC]How eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Ron Burgundy's Social Media Marketing Tips
Posted on January 3rd 2013
With 2013 rising on the immediate horizon, the promise of a fresh start and innovation presents itself once again.
But most exciting of all is the prospect of a brand new Anchorman 2 movie, set to be released next December. The cast of 2004's comedy classic will be reprised in full, including our favorite mustached protaganist, Ron Burgundy.
This excitement sparked conversation around the office. What if Mr. Burgundy could offer tips on social media, in a way that only he can?
Grab some milk, your pal Baxter, and see what your favorite anchorman has to say about your online marketing efforts.
Ron's Tip #1: I don't think anyone knows what social media means anymore. Scholars maintain that the translation was lost hundreds of years ago.
This isn’t much of a tip, but a good opportunity to debunk a common myth. There is a science to social media for business. Never go in blind. You’ve gotta keep your head on a swivel. Have a steadfast plan for when your followers interact with you; be consistent with your responses. Find a good mix of content your company creates and sources that you can pull content from, and share them both with great zeal. An interested and engaged audience is derived from a posting strategy that is characterized by diversity. And diversity, as we know, is not an old, old wooden ship.
Ron's Tip #2: I'm not sure how to put this, but your YouTube channel is kind of a big deal.
Video is a critical part of an online presence. It is a different type of content that is very easy to consume. And let’s face it, your company bloggers will have those days when they are just tapped out. When the written words aren’t flowing, get behind the camera and start talking. Additionally, having a well-branded and professionally done catalog of videos will make you look good. I mean really good.
Ron's Tip #3: Stay classy, various social media outlets.
Your social media outlets are just as important as any other marketing channels. Remember, everything you post is a reflection of your corporate identity. Take great care in showcasing your personality while not being unprofessional or offensive. Any post about political affiliation, social issues or things of the like can potentially alienate customers. Keep it clean, keep it light-hearted, keep it entertaining.
And until then, you stay classy, Social Media Today.
Follow Lou on Twitter, where you'll find nothing but leather-bound books and rich-smelling mahogany.