Anybody could tell that they were meant to be together. They shared the same passions, wanted the same things, but something or other just kept getting in the way. Both of them wound up feeling misunderstood, unsupported, unappreciated; they wondered if the other ever really knew them at all.
The relationship between Sales and Marketing can be a heart-breaking tale: a romance waiting to bloom that never quite seems to get off the ground. Both value content, both believe in social selling, both want to generate leads, sales and ROI more than anything. But their instinctive desire to make each other happy is all too often undermined by bad communication.
Now, you have the chance to add a happier ending to Sales and Marketing’s love story. Relationship counsellors LinkedIn and HubSpot have come together to produce the ultimate eBook guide to getting the chemistry right. Our relationship guide is rooted in unique research amongst sales and marketing professionals. It reveals why this crucial relationship tends to go off the rails, what the two sides think they’re doing wrong and believe they’re doing right – and how clear, open communication can make all the difference to how they work together. Shockingly, only 59% of marketing people have a formal agreement with sales to determine both teams’ responsibilities – and put their relationship on an agreed, transparent footing.
So if you think you already know the other half of your business well enough, here are a few stats that might surprise you about what you have in common – and what can push you apart:
Original post made by Amy Miller of LinkedIn on the LinkedIn Sales Solutions blog.