Just when you thought viral marketing -- especially viral videos -- had grown stale and clichéd, Samsung and a company called Fjord Interactive Marketing have raised the bar.
The campaign is called Follow Your Instinct and it launches the Samsung phone of the same name. (The Instinct part.)
We've all seen game ads before, but this takes it to a whole new level of audience participation. The technology behind it is (apparently) pretty simple. They used interactive annotations, or two links to two other videos on YouTube. This kind of viewer interaction actually reminds of me of plinking and what I still hope will become a major revolution for consumer interaction video marketing.
I can't wait to see the numbers climb on this thing. Way to go Samsung and Fjord! Your creativity is inspiring!
The campaign is called Follow Your Instinct and it launches the Samsung phone of the same name. (The Instinct part.)
I gotta say, folks, this is pure genius. It's such smart marketing, you'll wish you'd thought of it first!
We've all seen game ads before, but this takes it to a whole new level of audience participation. The technology behind it is (apparently) pretty simple. They used interactive annotations, or two links to two other videos on YouTube. This kind of viewer interaction actually reminds of me of plinking and what I still hope will become a major revolution for consumer interaction video marketing.
I can't wait to see the numbers climb on this thing. Way to go Samsung and Fjord! Your creativity is inspiring!
Jennifer A. Jones