Jul 2 Posted 4 years ago
The analysis is SPOT ON - business leaders are having a hard time trusting Social "shiny objects" but are waiting for true collaboration inside business processes.
Think about how you go about hiring someone - request a resume, bring someone in, interview, gather feedback, make offer, negotiate, etc. Now think how that changes if you know the person you're hiring through a friend. You follow the same rough process, but short circuit steps or make quicker decisions based on the feedback of your friend.
I also like the horizontal structure, it's similar to how SFDC is starting to see mobile. Next step will be to bake "social" into each product as a "social first" or at least "social as important as any other feature" strategy. I'm skeptical that SAP's hierarchical product management style can make this happen.
Jul 2 Posted 4 years ago
Hi Marty, thanks for the kind comment about me.
The second phase of social will require a mature appreciation for process, data, content and yes, people. Im not denying that its a challange however, I think the problem with enterprise social 1.0 has precicely been this: jamming a dumb social layer into the organization and assuming that people will shift to this new work space just cause it looks more approachable.
I wont go into details about how we will execute but the true answer to a grown up version of social will only come from bringing all these componenets together. Any one who contends that social in the enterprise is as easy as what we see on the public social web hasnt really thought through what it will take to get enterprise social, right (not suggesting you are). BTW, we already have early elements of this notion of social-meets-process ready and in market, with over a million paid subscribers.
All that said, I think its worth the effort to do correctly - end users looking to improve performance deserve a better experience. And there are simpler ways to execute that wont push this out to Web 3.0 so Stay tuned... :)
Appreciate the thoughtful comment.
Jun 28 Posted 4 years ago
First of all, great guy. Secondly, best of luck. SAP is an ERP system that focuses on moving digits and bytes around the organization. there isn't much gleam to its UI and most companies have spent a virtual fortune making SAP somewhat 'usable' for the employee. Now, they want to add a 'social thread' or 'social service' throughout the entire SAP platform?? Wow. In my experienced opinion (based on years of SAP and Social Business implementations) this will require complete overhaul of the core SAP architecture, or completely new layer must be constructed to sit on top of SAP to provide this type of 'social service'.....then you have to do the same with all the non-SAP proiprietary bolt-ons that come from 3rd parties. By the time this project is completed, we'll be on Web 3.0.
Webinars On Demand
September 14, 2016Effective storytelling has always been an important tool for marketers and advertisers, but only in the last few years has the art of telling...
August 17, 2016Social media has transformed the way brands can interact with customers, providing a platform to engage in new and exciting ways. It can be chal...
September 30, 2016Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...
September 15, 2016Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and servi...