You Are What You Eat: Optimizing Content ConsumptionQuality? Or Quantity? Content Marketing Struggles with the Right Path Forward3 Ways to Take Brand Advocacy to the Next Level with User-Generated Content5 Reasons Why Your Content Marketing Isn't Working
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
- Content Marketing
Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Save Time: Schedule Your Message Across Multiple Social Networks
Posted on July 22nd 2014
When it comes to social media, the biggest turn off for businesses is that it takes too long. I always find people asking me after one of my talks about social media how I find the time in my day to spend on social and my answer is always the same; I only spend 20 minutes on my social media a day. Here are the tools I use to help me schedule my social content every week.
Twitter, Facebook, LinkedIn & Google+ = Hootsuite
For Twitter, Facebook, LinkedIn and Google+ I use the same scheduling tool called Hootsuite. I have been using this tool for years and swear by it for all of the mentioned networks. Its free to use (there is an option to upgrade but as a small business, this isn’t needed) and is very simple to navigate.
You are able to schedule posts for whenever you want and for as many networks as you want. If you have one message that you want to go across the four mentioned networks, in a click of a button, it will automatically post at the time you have selected.
Pinterest = Viralwoot
Pinterest has yet to be integrated into Hootsuite however there is a tool specific to Pinterest that you can use to schedule posts called Viralwoot. Again, free to use; Viralwoot is a similar looking dashboard to Hootsuite and is just as easy to use. As well as scheduling pins, you can also promote your pins, follow accounts, repin and like pins.
Instagram = Schedugram
Unfortunately, Instagram scheduling isn’t as simple as it is for all of the networks mentioned above however, there is a tool you can use called Schedugram. For $13 a month, you can schedule posts out on one Instagram account. If you want it for me accounts, the monthly fee will increase.
Although it is a paid tool, it will pay off if Instagram is one of your best performing social networks and this is the best tool around, for now.
One thing I will mention is that JUST scheduling all of your social media activity isn’t beneficial to your online audience. You should have posts scheduled throughout the week, but don’t forget that real-time interaction is crucial for increase your online audience, especially on Twitter.
As an avid social media user for no more than 30 minutes a day, there are a lot of tips and tricks that I can share with you if you want to save time scheduling your social media. I will be holding a complimentary webinar on “How to Do Your Social Media in 30 Minutes Per Day” at 4PM on the 23rd of July. Spaces are running out quickly so if you want to save time, sign up to my webinar here.
Are you ready to save time by scheduling on social media?