No cheating - no web spam
As Search Engine Marketing (SEM) is like cheating in order to get higher places on the search page results, Google, Yahoo and MSN Live will fight it forever.
In order to have the website show up higher in search result rankings than it actually would earn a place web spam is used, trying to take short cuts.
As this is a major threat to the existence of Google, Yahoo, MSN and others, they all will try to invent methods to tweak their algorithms to value the website better.
Using SEM is like a rat race, where the website owners can improve temporarily their scores but not over a long time. Google & Co will always catch up.
SEO will remain
On the other hand SEO will have its place as you have to optimize on keywords, meta-tags, have links that work and make it easier for bots to spider bots your website: but that are all basic well-known methodologies.
Value for people
The real value will be in:
- Content
- References and links from other sites (no paid)
- Linking with websites of related content
- Votes on social media
Thus you have to build a site that:
- Has informative content
- Is interesting for people
- Is useful for people
- Addresses groups of people
If people find your website interesting, they will:
- Blog about your webpage with a link
- Send email to their friends containing your webpage link
- Comment on a social website with link of your webpage
- Bookmark it on StumbleUpon, Digg, Mixx, Propellor, Del.icio.us, Reddit, Mister Wong, Furl and other
Search engines will favor democracy
The search engines will adjust their algorithms and harvest the Internet in order to:
- Mimic as much as possible the interests of a human being
- Retrieve information indicating the interest of people or groups of people
As search engines sell advertising they need to stay popular and convenient in order to stay on top and be selected by the advertisers, thus any cheating method will be erased as soon as possible.
Search Engine Marketing is dead, the Internet surfer will be in charge.
Just like in previous centuries when people bought books and newspapers from their own money. Thus the public decided what was popular.
The vision is a real democracy.
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The blog is about questions, solutions and methods for people in Sales, Marketing and Management in order to get more leads, better nurturing, and more sales by using the Internet or making the trade off between Internet solutions and Off-line methods.