Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Secrets to Being a Top Company to Work For
Posted on January 23rd 2013
The annual "100 Best Companies to Work For" report is in and several companies have made the list again. Among the repeat winners are Google, SAS and Edward Jones. Looking at this report is encouraging because it highlights companies that take pride in creating work environments where employees develop professionally and thrive in work cultures that recognize employee performance and values work-life-balance.
These companies have figured out that creating environments that foster trust and employee engagement can have a positive effect on the bottom line – which creates a win-win for both the employee and the company.
So what do these companies do differently?
7 Things Top Companies to Work For Do Well
1. Pay and Benefits
Each company focuses on providing employees with competitive pay and benefits, and some offer generous profit sharing options. They understand that it takes competitive pay to attract and retain the best and the brightest employees.
2. Work-Life Balance
Many of these companies foster work life balance by offering flexible work schedules, telecommuting and job sharing programs. Many offer paid sabbaticals or free trips for tenure and good performance.
3. Professional Development
Employee development and continuing education is a priority for many of these organizations. Developing a skilled and competitive workforce is a business priority.
Reading through the list shows the creative ways that companies are providing work environments that are fun, interactive and relaxing. Take a look at the sports complex that Google offers.
5. Employee Support
On-site daycare and wellness centers are other services that are offered to employees of some of these winning organizations. These companies recognize that by helping employees with the issues of life makes for a happier and more productive workforce.
6. Productivity Incentives
Many organizations offer incentives to employee teams that achieve business goals or provide great customer service. These can be awarded in gift cards, cash or paid time off.
7. Employee Trust and Engagement
These organizations invest a significant amount of time and effort into creating cultures that foster employee trust and engagement. These companies recognize the value of the employee perspective by getting employees involved in problem-solving and decision-making.
So why is this so important?
Many of these companies boast of low turnover rates and improved bottom lines by taking steps to focus on positive employee relations. It doesn’t take a rocket scientist to understand that by fostering employee engagement, the company performs better and boasts increased profits.
To see the list of Top 100 Companies to Work for, click here.
What do you do to make your organization worthy of the top 100 list?