SEO 101: The Basics and Beyond

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Over the last 12 years, a massive amount of material has been written about Search Engine Optimization (SEO). The majority of the information is acceptable, but there’s a lot of dated information still being promoted as best practices (exact match domain names, keyword density targets, exact anchor text, and so on). In this eBook, you’ll learn the current best practices in SEO that companies of all sizes can use to increase site visibility and the number of visitors coming to your site, and most importantly, improve conversion rates. 

The United States Census Bureau research shows that a whopping 89% of internet users search online before they buy a product – even when they intend to buy that product from a local business. Pew Internet conducted a survey that found 92% of adults online use search engines to find information, and nearly 59% of them do it daily. Of the daily searches, 46% are for information about products and services.

What does that mean for you? Most of your potential buyers are going to search online for information before making a purchase. In order to have a chance to make the sale, you have to be found. And so you have to be find-able.

This book is your guide to the basics of search engine optimization. 

 

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