SEO and Google: Should You Be Worried Following Panda and Penguin?
Eric Chapman Developer, Digital Denizens Design & Marketing

Posted on July 2nd 2012

Search Engine OptimizationOver the past year or so, Google has sent many online businesses and webmasters “running scared” with all of the updates (Panda and Penguin, to be precise). Not only are individuals who implement their own SEO strategies worried, even firms that provide search engine optimization are a bit on edge. Since Google rarely shares their closely-guarded secrets, it’s hard to know what you should and should not do when it comes to SEO. If you’re worried or have been one of the many who have seen their websites fall off the face of the internet, here are a few tips to steer you back in the right direction.

The simple fact is, Google wants to deliver the best possible experience to the user. How can you accomplish this and rank highly for your keywords or search terms – or get your website back up where it belongs?

  • Concentrate on valuable, fresh and original content. Google (and your readers) don’t want the same old re-hashed content that can be found on all of your competitors’ sites. Make it interesting, make it valuable, and make it unique.
  • Don’t go overboard with SEO. Google has stated that “overly optimized” sites will be penalized. This means no keyword stuffing your pages or unnatural linking structures. Be careful about stuffing your meta tags as well. Google’s whole point is to allow those websites that offer exceptional, useful information a chance to rank above those that are “perfectly” optimized.
  • Let social media work to your benefit. Google is now using social media in determining the popularity of websites, and links can work to benefit SEO. If you aren’t on Facebook, LinkedIn, Google+ or other social media sites, make it a point to get started. Make your content shareable so that readers of your blog will “like” and “tweet” your posts.
  • Use tools to analyze your visitors and what they do. How many visitors come to your website each day, how long do they stay and how many pages do they visit? This is information that Google is using to determine user experience, so make sure you analyze these factors. If your visitors are quickly leaving, it’s time to make some changes.
  • Remember that when it comes to inbound links, quality trumps quantity. Quality links from trusted authority websites that are relevant to yours is what you want – and avoid link farms at all costs!

Should you be worried about the recent Google updates and SEO? Not really, if you’re concentrating on delivering what your target audience wants. Zero in on great content and your visitors’ experience rather than being laser-targeted on SEO, and you’ll do just fine.

(SEO and Google: Should You Be Worried Following Panda and Penguin?) (c)2012 by Social Denizens

Eric Chapman

Developer, Digital Denizens Design & Marketing

Eric Chapman is an accomplished marketing and information technology professional with over 15 years of experience. Eric began with a degree in computer networking, with a concentration in business systems and was quickly certified by Microsoft as a Microsoft Certified Technology Specialist. Fresh out of college, the horrible events of the attack on the World Trade Centers occurred and technology jobs were suddenly difficult to come by. Eric had worked in sales and marketing in previous jobs, so turned his efforts there. It isn’t by mistake that merging technology with marketing came natural to Eric. He quickly became certified, with honors, by the Inbound Marketing University and completed an e-Marketing certificate at a local college. He is also certified by social media dashboard giant Marketing and Sales is something that definitely comes naturally to Mr. Chapman. He loves to tell a story about how he sold a tube of dog urine for hundreds of dollars to the federal government. Yes, that is a true story ladies and gentlemen. Eric is also an independent student of linguistics. Regarding this, he says, “Have you ever seen that painting from René Magritte that states “This is Not a Pipe”? That type of thinking gets me so excited. Semantics and semiotics are the foundation of our understanding and communication. Because of this, they are very relevant to marketing.” Are you looking for a marketer who truly thinks outside of the box? If you’re a small business owner, who despite being passionate about your business, just feels stuck at the moment, then Eric is your turn-to guy. He’s adopted the tagline “The swiss army knife of small business marketing” and nothing could be more accurate. No matter the problem, Eric seems to have a solution. For this the world of small business is very fortunate to have a gifted marketing professional like Eric Chapman.

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Posted on July 3rd 2012 at 12:25AM

I would say that as an SEO specialist you should not lose hope and stop doing SEO, You should concentrate on doing more and more SEO.
Posted on July 3rd 2012 at 8:33AM

Thanks for your comment sajan1kota. I certainly didn't mean to stop SEO, but rather if you publish good content then SEO will come more naturally.

Anant Singh
Posted on July 3rd 2012 at 11:17AM

Hey Eric,

Great tips out there for everyone whose website has been effected by the recent changes in Google algorithm. My personal favorite strategy is the first point that you mentioned. I really believe that there is no alternative to producing well-written, sticky content for your users. 



Posted on July 3rd 2012 at 11:29AM

Thanks Anant, I really appreciate your comment!