Jun 21 Posted 3 years ago
Keyword research is 100% vital. What I've noticed is though, with Google (and Bing and Yahoo) now delivering such personalized results - and the de facto keyword tools giving a generic result - if you are in a local market it is absolutely vital to do detailed competition analysis.
Ever since Microsoft stopped making their "commerciality index" open to the public, it's been hard to factor in two important aspects of site design and market/competition research:
The first is "This is a great term to gain traffic for my site, but is it a "Action" term or a "Window Shopping" term.
Secondly what is the real competition in terms of natural ranking and even real PPC values in the location your market is based in.
For both of these you need to add detailed competition analysis into the mix.
I've not found a better resource for this task than the one here
Ok so it does take a little time, but it costs precisely nothing, and once you understand the process then proper deep competition analysis fr either natural ranking or PPC is a matter of 5-10 minutes work per word or phrase. You owe your business the time to do this right,
Great article Amanda :)
Jun 15 Posted 3 years ago
What readers think of your post is now 90% of what it takes to generate good SEO for a page. In the 10% is other links from sites other than social networks and very basic skill in SEO for titles, keywords and related keywords.
Webinars On Demand
January 25, 2017While we’ve had access to the Internet since the early 1990s, we’ve only started to experience the full effects of its disruption on public rela...
December 07, 2016It's finally happened, social media has grown up and sold out. And it's awesome. For digital marketers, the maturing advertising options on soci...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...