Seventy-five Percent of Customers Have Website Registration Frustration

BilalJaffery
Bilal Jaffery Senior Director, Digital and Social , Extreme Networks

Posted on February 9th 2011

This shouldn’t be a shocker for anyone. Nothing new here at all but it will give you an incentive to email your web team with some data.

Turns out people are tired of registering for your site. A recent study from Blue Research found that 75% of consumers resent being asked to register for websites and will change their behavior as a result. So how will their behavior change?

I do know that there is data indicating that social logins/open-id based registration pages (For example, Google Account, Twitter or Facebook Connect) have higher opt-in vs a dedicated company login.

Check out the stats:

  • 54% may leave the site or not return
  • 76% admit to giving incorrect or incomplete information
  • 17% go to a different site
  • This data highlights the trend toward social sign-in functions. The same study found that 66% of respondents believe social sign-in is a good solution to registration frustration. The study also found that 55% are more likely to return to a site with social sign-in and 48% are more likely to make a purchase.

    Check out the findings at MediaPost.

    BilalJaffery

    Bilal Jaffery

    Senior Director, Digital and Social , Extreme Networks

    Bilal is Senior Director, Digital at Extreme Networks. An award-winning industry recognized strategist with a 10 year track record in successful digital transformation of top tier brands like IBM and Bell and Extreme Networks. Led IBM's Digital, Social Media and Community Strategy to save $100m/year. Led Bell's first ever enterprise digital and social strategy to support B2B and B2C units across Marketing, Support, PR, Brand, Web & Corporate Strategy functions. 

    Some of the work has been recognized as industry's best practices by Forrester, CRMNews, Forbes, AOL, Fast Company, Mashable, SocialMediaToday, Web 2.0 Expo, CIO Forum & in academia by U of Toronto, U of Sydney, & City U of NY. 

    A mentor to the startup space, having led his own in the late 90s. Bilal can be contacted via twitter @BilalJaffery or his blog at EarnedWeb.com.

    See Full Profile >

    Comments

    Posted on February 10th 2011 at 5:00AM

    Hey Bilal!

     

    Great read! I could not agree more with what you say. There is nothing more frustrating than going through millions of hoops just to leave a comment. Thanks for writing.

    I just posted your link on my page: http://on.fb.me/GetSocialnomical

    Posted on August 14th 2011 at 5:03AM

    Give away great value for free is the solution to capture a lot of people in your blog or any where in or out internet.